YOC AG and Adform are expanding their existing partnership. Through the direct integration with Adform, the inventory of VIS.X, YOC's proprietary technology platform, is from now on available to a larger number of buyers in the open market as well as in private deals. After YOC has implemented direct integrations with Xandr, The Trade Desk, Magnite and others, another strategic milestone for the expansion of the VIS.X supply-side platform now follows through the direct integration with Adform. The closer cooperation between the two companies enables advertisers to gain full access to YOC's high-impact advertising formats. These can be bought programmatically with a high degree of transparency. The direct integration of the Adform demand-side platform with VIS.X results in an increase in the utilization of advertising inventory for publishers and an increase in sales rates. As a consequence, the trading volume within the VIS.X platform increases and YOC's revenue potential is enhanced.