YOC AG has taken another important step towards becoming a full-stack platform by adding an ad server to its proprietary VIS.X(R) platform. As of this financial year, YOC AG is thus in a position to handle all services in its portfolio for customers and partners using its own technology. Since the extension through the Ad Server, VIS.X(R) also covers the order-based (insertion order) sales channel within the platform, in addition to the programmatic and thus fully automated one.