adidas is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales break down by product family as follows:
- shoes (58.3%);
- clothing (37.5%);
- sports equipment (4.2%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc.
At the end of 2018, the products are marketed through a network of 2,300 stores worldwide.
Net sales are distributed geographically as follows: Europe (29%), Russia (2.7%), Asia/Pacific (33.4%), North America (22.2%), Latin America (7.5%) and other (5.2%).