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MarketScreener Homepage  >  Equities  >  Xetra  >  Adidas AG    ADS   DE000A1EWWW0

ADIDAS AG

(ADS)
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Adidas celebrates 70 years with star-studded building opening

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08/09/2019 | 01:21pm EDT
 Adidas' 70th anniversary in Herzogenaurach

HERZOGENAURACH, Germany (Reuters) - Adidas celebrated its 70th anniversary on Friday with appearances at its Bavaria campus by sponsored athletes such as tennis veteran Stan Smith and German soccer legend Philipp Lahm, as well as celebrity partners like Pharrell Williams.

Adidas opened a new building resembling a football stadium and housing 2,000 employees at its sprawling site outside the town of Herzogenaurach.

"This puts us in a perfect position for the future, continuing on our international growth track," Chief Executive officer Kasper Rorsted told employees. Adidas, whose shares fell on Thursday after it warned profitability will be squeezed in the second half of the year by higher sourcing costs and price cuts, has its roots in a shoe factory set up in Herzogenaurach in 1924 by brothers Adolf and Rudolf Dassler.

The two, who made spikes for athletes including gold medalist Jesse Owens at the 1936 Olympics in Berlin, fell out during World War Two and went on to found separate firms: Adolf set up Adidas on Aug. 18, 1949, after Rudolf registered his company Puma the previous year.

Both companies grew to become global giants, although Nike overtook Adidas and Reebok - later bought by Adidas - to become the biggest U.S. sports brand in the 1980s, leaving Adidas in second place and Puma lagging further behind.

Both companies still have their headquarters in Herzogenaurach where they employ thousands of staff.

(Reporting by Alexander Huebner and Emma Thomasson Additional writing by Tom Sims; Editing by David Holmes)

Stocks treated in this article : Nike, Puma, adidas AG
Stocks mentioned in the article
ChangeLast1st jan.
ADIDAS AG -0.09% 274.75 Delayed Quote.50.63%
NIKE -1.16% 86.68 Delayed Quote.16.91%
PUMA 1.45% 70.15 Delayed Quote.64.29%
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Financials (EUR)
Sales 2019 23 495 M
EBIT 2019 2 715 M
Net income 2019 1 958 M
Finance 2019 974 M
Yield 2019 1,40%
P/E ratio 2019 28,0x
P/E ratio 2020 25,0x
EV / Sales2019 2,25x
EV / Sales2020 2,09x
Capitalization 53 818 M
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Technical analysis trends ADIDAS AG
Short TermMid-TermLong Term
TrendsBullishBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 36
Average target price 269,99  €
Last Close Price 275,60  €
Spread / Highest target 16,1%
Spread / Average Target -2,04%
Spread / Lowest Target -26,3%
EPS Revisions
Managers
NameTitle
Kasper Bo Rørsted Chief Executive Officer
Igor Landau Chairman-Supervisory Board
Harm Ohlmeyer Chief Financial Officer
Willi Schwerdtle Deputy Chairman-Supervisory Board
Wolfgang Jäger Member-Supervisory Board
Sector and Competitors
1st jan.Capitalization (M$)
ADIDAS AG50.63%59 212
NIKE16.91%135 818
ANTA SPORTS PRODUCTS LTD70.53%22 037
PUMA64.29%11 540
SKECHERS USA INC55.61%5 584
FENG TAY ENTERPRISES CO., LTD.--.--%5 005