Assaf Harel
Director/Board Member at WHITESMOK
Profile
Assaf Harel is a Senior Advisor focusing on multi-stage investment opportunities in Israeli-related companies.
Before joining Norwest, Assaf was a General Partner at Israel Growth Partners, a leading Israeli-based technology investment fund, where he focused on late-stage and growth opportunities in Enterprise SaaS companies.
Assaf holds an MBA from the Wharton School of the University of Pennsylvania with majors in finance, marketing and entrepreneurial management, and a Bachelor of Arts degree in computer science, from Tel Aviv University.
Assaf Harel active positions
| Companies | Position | Start |
|---|---|---|
| JACADA LTD. | Director/Board Member | 2016-10-31 |
| WHITESMOK | Director/Board Member | 2013-03-31 |
Safebreach, Inc.
 Safebreach, Inc. Data Processing ServicesTechnology Services Safebreach, Inc. develops a cyber security platform. It security platform provides a ?hacker?s view? of an enterprise's security risks to give the advantage of time to mitigate issues. The company was founded by Itzik Kotler and Guy Bejerano in August 2014 and is headquartered in Tel Aviv, Israel. | Director/Board Member | 2021-07-31 |
Norwest Venture Partners
 Norwest Venture Partners Investment ManagersFinance Norwest Venture Partners is a venture capital division of Norwest Partners founded in 1961. The firm is headquartered in Palo Alto, California with additional offices in Mumbai and Herzliya. | Consultant / Advisor | 2023-06-30 |
McMakler GmbH
 McMakler GmbH Real Estate DevelopmentFinance McMakler GmbH operates an online platform for real estate services. The firm offers sellers of real estate owners and a full-service brokerage at a fixed price and one-stop. The company was founded by Lukas Pieczonka and Hanno Heintzenberg and is headquartered in Berlin, Germany. | Director/Board Member | 2019-04-30 |
Pipl Search Ltd.
 Pipl Search Ltd. Internet Software/ServicesTechnology Services Pipl Ltd. operates people search engine company. It offers people data API, financial services identity verification, data enrichment and recruiting solutions. The company is headquartered in Petah Tikva, Israel. | Director/Board Member | 2017-11-30 |
LiveU, Inc.
 LiveU, Inc. Internet Software/ServicesTechnology Services LiveU, Inc. engages in the provision of video transmission and broadcasting services. It offers live video streaming for TV, mobile, online and social media. Its solutions include online streaming, at-home production, sports production, broadcast television, roaming, vehicle, stellite, public safety, and 5G. The firm also covers LiveU Matrix, LiveU MultiPoint , DataBridge, video return, LiveU control, go plan, cloud graphics, befirst, LiveU Central, and NewTek NDI Integration services. The company was founded by Avichai Cohen and Samuel Wasserman in 2006 and is headquartered in Hackensack, NJ. | Director/Board Member | 2019-04-30 |
LocusView Ltd.
 LocusView Ltd. Packaged SoftwareTechnology Services LocusView Ltd. is a digital construction management platform that manages the entire infrastructure process for utilities, from planning to revenue. The company is based in Herzliya, Israel and is committed to creating the future of smart utility construction technologies. LocusView enables all stakeholders to streamline data flow and manage the three crucial phases of infrastructure construction projects\: planning, construction, and close-out. The Israeli company was founded in 2014 by Shahar Levi and Alicia Farag, with Shahar Levi as the CEO since incorporation. | Director/Board Member | 2021-02-28 |
Novo Idea Software Ltd.
 Novo Idea Software Ltd. Packaged SoftwareTechnology Services Novo Idea Software Ltd. develops software for insurance industry. It provides cloud based technology for the insurance industry. The firm offers insurance accounting, insurance portfolio profitability analysis, and the digital archive. The company was founded by Roi Agababa in 2009 and is headquartered in Netanya, Israel. | Director/Board Member | 2021-02-28 |
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Former positions of Assaf Harel
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Training of Assaf Harel
| Tel-Aviv University | Undergraduate Degree |
| The Wharton School of the University of Pennsylvania | Masters Business Admin |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Listed companies | 1 |
|---|---|
| TECTONA LTD | Technology Services |
| Private companies | 20 |
|---|---|
Jacada Ltd.
 Jacada Ltd. Packaged SoftwareTechnology Services Jacada Ltd. is a software company, which engages in the development, marketing and supporting of customer experience management and robotic process optimization solutions for the customer service and support markets. It provides a digital customer experience solution, which is a digital interaction platform to bridge the voice and digital disconnect and create cross channel interactions for customers. The company was founded by Gideon Hollander in December 1990 and is headquartered in Herzliya, Israel. | Technology Services |
SCP Private Equity Partners
 SCP Private Equity Partners Investment ManagersFinance SCP Private Equity Partners (SCP Partners) is a private equity firm founded in 1996 by Winston J. Churchill. The firm is headquartered in Malvern, Pennsylvania. | Finance |
HyperRoll, Inc.
 HyperRoll, Inc. Packaged SoftwareTechnology Services HyperRoll, Inc. provides data aggregation software. Its customers include Comdisco, Conagra Foods, Musgrave, Fujitsu, Kellogg, and Nortel. The company was founded by Guy Shaked and Gabby Rubin in 2000 and is headquartered in Mountain View, CA. | Technology Services |
WhiteSmoke, Inc.
 WhiteSmoke, Inc. Packaged SoftwareTechnology Services WhiteSmoke, Inc. designs and develops software solutions for writing applications. It focuses on providing the products that enhance and correct grammar, spelling, and writing style. The company was founded by Hilla Ovil-Brenner and Liran Brenner in February 2002 and is headquartered in Wilmington, DE. | Technology Services |
Norwest Venture Partners
Norwest Venture Partners Investment ManagersFinance Norwest Venture Partners is a venture capital division of Norwest Partners founded in 1961. The firm is headquartered in Palo Alto, California with additional offices in Mumbai and Herzliya. | Finance |
Jacada, Inc.
 Jacada, Inc. Packaged SoftwareTechnology Services Part of Uniphore Software Systems Pvt Ltd., Jacada, Inc. develops contact center automation software. The private company is based in Alpharetta, GA. Jacada was acquired by Uniphore Software Systems Pvt Ltd. from Jacada Ltd. The company was founded in 1990 by Gideon Hollander. The CEO is Yochai Rozenblat. | Technology Services |
Aurum Ventures MKI Ltd.
 Aurum Ventures MKI Ltd. Investment ManagersFinance Aurum Ventures MKI Ltd (Aurum Ventures) is a venture capital subsidiary of Morris Kahn founded in 1998 by Morris Kahn. The firm is headquartered in Tel Aviv, Israel. | Finance |
LiveU, Inc.
LiveU, Inc. Internet Software/ServicesTechnology Services LiveU, Inc. engages in the provision of video transmission and broadcasting services. It offers live video streaming for TV, mobile, online and social media. Its solutions include online streaming, at-home production, sports production, broadcast television, roaming, vehicle, stellite, public safety, and 5G. The firm also covers LiveU Matrix, LiveU MultiPoint , DataBridge, video return, LiveU control, go plan, cloud graphics, befirst, LiveU Central, and NewTek NDI Integration services. The company was founded by Avichai Cohen and Samuel Wasserman in 2006 and is headquartered in Hackensack, NJ. | Technology Services |
Selway Capital LLC
 Selway Capital LLC Investment ManagersFinance Founded in 2009 by Yaron Eitan, Selway Capital LLC is a private equity firm located in Englewood, New Jersey. The firm is a subsidiary of Selway Capital Holdings LLC. | Finance |
Viola Growth
 Viola Growth Investment ManagersFinance Viola Growth (viola) is a private equity subsidiary of Viola Group founded in 2008 by Harel Beit. The firm is headquartered in Hertzliya, Israel. | Finance |
WhiteSmoke Israel Advanced Technologies Ltd.
 WhiteSmoke Israel Advanced Technologies Ltd. Packaged SoftwareTechnology Services WhiteSmoke Israel Ltd. provides an online marketing and advertising services. It develops technological solution that enables to carry out advertising media buying processes, with a focus on video advertising – automatically with no human intervention. It also offers advertisers video advertising based monetization solutions, in desktop and in mobile. The company was founded in 2002 and is headquartered in Tel Aviv, Israel. | Technology Services |
IGP Lichtman & Shani Management Co Ltd
 IGP Lichtman & Shani Management Co Ltd Investment ManagersFinance IGP Lichtman & Shani Management Co Ltd (Israel Growth Partners) is a private equity firm founded in 2012 by Haim Shani and Moshe Lichtman. The firm is headquartered in Herzliya, Israel. | Finance |
McMakler GmbH
McMakler GmbH Real Estate DevelopmentFinance McMakler GmbH operates an online platform for real estate services. The firm offers sellers of real estate owners and a full-service brokerage at a fixed price and one-stop. The company was founded by Lukas Pieczonka and Hanno Heintzenberg and is headquartered in Berlin, Germany. | Finance |
Safebreach, Inc.
Safebreach, Inc. Data Processing ServicesTechnology Services Safebreach, Inc. develops a cyber security platform. It security platform provides a ?hacker?s view? of an enterprise's security risks to give the advantage of time to mitigate issues. The company was founded by Itzik Kotler and Guy Bejerano in August 2014 and is headquartered in Tel Aviv, Israel. | Technology Services |
Jovie App Ltd.
 Jovie App Ltd. Packaged SoftwareTechnology Services Jovie App Ltd. engages in video software development. The Company was incorporated in 2014 and is headquartered in Tel Aviv, Israel. | Technology Services |
Novo Idea Software Ltd.
Novo Idea Software Ltd. Packaged SoftwareTechnology Services Novo Idea Software Ltd. develops software for insurance industry. It provides cloud based technology for the insurance industry. The firm offers insurance accounting, insurance portfolio profitability analysis, and the digital archive. The company was founded by Roi Agababa in 2009 and is headquartered in Netanya, Israel. | Technology Services |
Natural Intelligence Ltd.
 Natural Intelligence Ltd. Advertising/Marketing ServicesCommercial Services Natural Intelligence Ltd. operates as a comparison website that provides intent marketing. The company was founded by Nir Greenberg and is headquartered in Tel Aviv-Yafo, Israel. | Commercial Services |
Pipl Search Ltd.
Pipl Search Ltd. Internet Software/ServicesTechnology Services Pipl Ltd. operates people search engine company. It offers people data API, financial services identity verification, data enrichment and recruiting solutions. The company is headquartered in Petah Tikva, Israel. | Technology Services |
LocusView Ltd.
LocusView Ltd. Packaged SoftwareTechnology Services LocusView Ltd. is a digital construction management platform that manages the entire infrastructure process for utilities, from planning to revenue. The company is based in Herzliya, Israel and is committed to creating the future of smart utility construction technologies. LocusView enables all stakeholders to streamline data flow and manage the three crucial phases of infrastructure construction projects\: planning, construction, and close-out. The Israeli company was founded in 2014 by Shahar Levi and Alicia Farag, with Shahar Levi as the CEO since incorporation. | Technology Services |
| Sentigo Technologies Ltd. |
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