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Natural Products Association is a nonprofit organization that was founded in 1936. The non-profit company is based in Washington. The organization is dedicated to the natural products industry and is the largest and oldest of its kind in the United States. Daniel Fabricant has been the CEO of the American company since 2014.

American Society for Nutrition, Inc. provides nutrition research services. The firm specializes in nutrition, research, medical nutrition, educational resources, peer-reviewed publications and membership. The company was founded in 1928 and is headquartered in Rockville, MD.

Part of Imperial Brands Plc, Fontem US, Inc. is a company that offers blu products designed for smokers. The company is based in Charlotte, NC. Blu has been a trusted leader of adult consumer satisfaction since launching in 2009. Blu products are available online and in stores across the market. The blu brand is owned by Fontem Ventures, a subsidiary of the Imperial Brands Group. The company was founded by Raymond Scott Coffman.

Part of cbdMD, Inc., Direct Cbd Online is a company that retails natural CBD products through an online platform. The company is based in Charlotte, NC. The company was founded by Brad Trawick, John J. Wiesehan. John J. Wiesehan has been the CEO since incorporation. Direct Cbd Online was acquired by cbdMD, Inc. on July 23, 2021 for $3.60 million.