Ally Financial Inc. and the United States Golf Association (USGA) announced a new multi-year, multi-million-dollar corporate partnership. Among the terms of the deal, Ally becomes the official retail banking partner of the USGA, the U.S. Open and U.S. Women's Open, the premier championship in women's golf that, since its inception in 1946, has led the way in elevating the women's game. In addition to this partnership announcement, Ally also signed Lilia Vu to Team Ally.

As a centerpiece of the relationship, Ally also secures presenting partner rights for the U.S. women's Open, which will elevate its purse for the 2024 championship to $12 million, the in all of women's golf. The 2024 U.S. Women's open Presented by Ally will be held at Lancaster (Pa.) Country Club, which in 2015 set attendance records. Upcoming U.S. Women's Opens will be held at Erin Hills, Riviera Country Club, Inverness Country Club, Oakmont Country Club and Pinehurst, many of which will also host U.S. Open Championships over the next decade, including the back-to-back championships in 2029 at Pinehurst.

The championship is coming off a banner year at Pebble Beach, with the attendance since 2015, broadcast viewership since 2014 and set records as the most-streamed women's golf event in NBC Sports history. Ally is a market mover in women's sports, led by its unprecedented 50/50 Pledge, which is an initiative Ally launched to reach parity across its paid media spend in men's and women's sports. This deal contributes to the 50/50 Pledge as Ally will now integrate into the USGA's best-in-class media coverage.

As part of this relationship, Ally will invest significantly with NBC Universal Media as part of its media commitment, which will also give Ally category exclusivity for in-broadcast features during the U.S. Women'sOpen. The deal advances Ally's goal to reach parity far ahead of schedule and now expects to be at 45/55 by the end of 2024. In addition to this partnership, Ally is also revealing its latest addition to Team Ally: Lilia Vu (No.

1 women's golfer in the world). Team Ally is a collective of influential athletes and creators who are teamed up with Ally to help make women's sports hard to miss.