Ball : 2023 Combined Annual & Sustainability Report

INFINITE POTENTIAL

2023 Combined Annual & Sustainability Report

TABLE OF CONTENTS
LETTER TO STAKEHOLDERS	01
2023 HIGHLIGHTS	06
PACKAGING DEFINED	08
OPERATIONS & VALUE CHAIN	20
WORKING AT BALL	32
FINANCIAL, ENVIRONMENTAL & SOCIAL DATA	40
2030 SUSTAINABILITY GOALS	42
BOARD OF DIRECTORS & LEADERSHIP	44
SHAREHOLDER INFORMATION	46
ABOUT OUR REPORTING	47

LETTER TO STAKEHOLDERS

TO OUR FELLOW STAKEHOLDERS,

2023 showcased the resolve of our people, the resiliency of our products, and the fundamental strength of our operations. The past year set the stage for Ball to reinforce our commitment to create measurable value and advance sustainability through the delivery of scalable, low-carbon aluminum packaging solutions.

2023 COMBINED ANNUAL & SUSTAINABILITY REPORT

1

LETTER

2023 HIGHLIGHTS

PACKAGING

We delivered strong comparable operating earnings growth of 9.9 percent and $818 million of free cash flow, amid a challenging environment impacted by increasingly complex geopolitics, an unsettling macroeconomic environment and a U.S. customer brand disruption muting consumer demand. Through the strategic actions of selling our aerospace business and aligning our global packaging businesses' capabilities and scale, we are now focused on returning value to shareholders and capitalizing on opportunities that are not being addressed in the packaging industry today.

Specifically, we will leverage our expansive product portfolio to listen to and serve the needs of our beverage, personal and home care products customers as they seek more innovative and sustainable packaging solutions. We will focus on operational excellence and efficiency to serve our customers and shareholders better and we will improve working capital management, streamline organizational complexity, and utilize proceeds from the completed aerospace sale to accelerate deleveraging and return value to shareholders.

We are a strong, 144-year-old organization, founded through entrepreneurship, with a culture grounded in employees who care about doing the right thing and who work together to win-for our customers, our business and our collective future. We embark on our next chapter with vigor and a relentless focus on delivering value by leveraging the full extent of our manufacturing expertise, winning operationally by prioritizing efficiency, and forging lasting customer relationships by actively listening to our customers' needs and partnering with them to make a difference. As we look ahead, we will continue prioritizing value creation to generate positive EVA® returns by growing earnings, managing costs, gaining efficiencies and delivering exceptionally high quality and circular products that address our customers' sustainability goals and the world's challenges.

OPERATIONS

PEOPLE

DATA UPDATE

2030 GOALS

LEADERSHIP

OUR REPORTING

DEFINING OUR NEXT CHAPTER

2023 presented an opportunity for us to clearly declare who we are as a focused aluminum packaging sustainability leader with an expansive product portfolio. Our recently completed sale of the aerospace business for approximately $5.6 billion enables beneficial outcomes for all stakeholders. The sale defines the next stage in the aerospace team's journey and optimally positions the business to continue delivering exceptional products and programs for mission-critical customers. We have already begun to utilize the estimated $4.5 billion of net proceeds from the divestiture to pay down approximately $2 billion in debt, repurchase roughly $2 billion in stock and take other incremental actions to strengthen our balance sheet. Moving beyond the transaction, strong cash flow from our global packaging operations will enable us to engage in multi-year share repurchases- along with actions intended to strengthen and advance the value chain for circular aluminum packaging-while enabling greater operational efficiency and innovation throughout our global manufacturing footprint to provide the best value proposition for our customers.

We approached 2023 with rigor and discipline, and took actions to best position our organization to capitalize on future opportunities as volume growth resumes, the macroeconomic environment stabilizes and end consumer demand strengthens. As part of this focus, we closely examined our manufacturing network and made the decision to close some of our higher-cost locations, redistribute production, and optimally serve our customers from a lower-cost, agile plant network with innovative specialty packaging capabilities. Today, we are committed to simplifying sustainability for our customers by delivering scalable aluminum packaging solutions that enable them to win-and we move forward with great confidence in our future.

UNLOCKING VALUE FOR

THOSE WHO COUNT ON US

Through the lens of a new enterprise-wide strategy, we are focused on delivering an unmatched value proposition for our customers and compounding returns for our shareholders. By accelerating our own decarbonization, driving a spirit of innovation throughout our value chain, relentlessly focusing on continuous process and production improvements, and targeting initiatives that unlock efficiencies and deliver profitable growth, Ball is and will continue to be positioned to win in the global packaging industry.

Collectively, our global businesses are focused on leveraging aluminum's inherent properties of recyclability and unmatched durability to deliver packaging solutions that our customers need and that advance their sustainability goals, as well as our own. Our expansive footprint of 66 aluminum packaging facilities with industry-leading innovative capabilities and our highly cash generative operations run by best-in-class teams will enable us to achieve our goals.

We continue making measurable progress toward achieving our 2030 goals and remain steadfast in our commitment to find innovative ways to lightweight our aluminum cans, increase the recycling rates in the regions where we operate, improve the efficiency of our operations, and collaborate with value chain partners to drive and improve responsible sourcing standards. Notably, in 2023, we published a comprehensive Climate Transition Plan-our pathway for transforming our organization into a fully circular and decarbonized business that delivers unmatched value to shareholders, customers and all other stakeholders, while allowing us to better serve our planet. At Ball, climate leadership and measurable action are intrinsically linked, and the plan serves as our pathway for delivering significant near- and medium-term emissions reductions, while further

LETTER TO STAKEHOLDERS

CAPITAL EXPENDITURES

$ in billions

2021	$1.7
2022	$1.7
2023	$1.0

EVA DOLLARS*

$ in millions

2021

$290

2022 $64

2023$141

GLOBAL ALUMINUM PACKAGING SHIPMENTS1, 2 in billions

2021	107.7
2022	109.9
2023	106.5

• EVA® represents net operating earnings after taxes less a capital charge of 9% after tax on average invested capital.

1. Total shipments for all aluminum packaging types produced by Ball excluding ends and Cups.
2. Data in previous years presented excluded the Russia business sold in 2022.

2023 COMBINED ANNUAL & SUSTAINABILITY REPORT 3

LETTER

2023 HIGHLIGHTS

PACKAGING

OPERATIONS

PEOPLE

DATA UPDATE

2030 GOALS

LEADERSHIP

OUR REPORTING

LETTER TO STAKEHOLDERS

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Stewardship Initiative (ASI) in support of reaching our Climate Transition Plan priorities and 2030 goal of purchasing 100% of aluminum from certified sustainable sources. ASI standards enable us to align our manufacturing operations-and the products we produce-with social responsibility and product

aluminum's inherent durability-and simultaneously reducing waste-by producing reusable bottles for application within Boomerang's custom bottling system and have continued expanding the system to new venues and locations across the country. Last year, Boomerang machines were installed in hotel

Last year, Ball received a perfect score on the Disability Equality Index (DEI)-a reflection of the meaningful progress we have made to create a culture that enables employees with differing abilities to support our global goals and vision. For the first time, Ball was included on the Bloomberg Gender Equality

Together, we look ahead with great sense of purpose and resolve to unlock the infinite potential of aluminum to advance a world free from waste.

VOICE OF THE CUSTOMER

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OPERATIONAL EXCELLENCE

stewardship values.

Across our value chain, we are collaborating with our partners to ensure these solutions are integrated in truly beneficial ways, while simultaneously upholding our sustainability commitments. Last year, in close collaboration with a key customer, we launched

a UK trial designed to reduce supply chain carbon emissions through the use of hydrotreated vegetable

and convention center locations, as well as our Ball corporate headquarters, to further promote the circularity of aluminum and the immense potential of closed-loop recycling.

SUCCESS DEFINED BY OUR PEOPLE

At Ball, we believe that real leadership begins with

Index (GEI), which serves as further testament to our demonstrated transparency and action related to achieving gender equality across our leadership and talent pipelines. We understand that our success is shaped by the communities that sustain us and we believe that doing good by our employees is as critical as performing well. In 2023, every regional team came together to make a positive impact in the communities

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oil (HVO) part-fueled vehicles. These HVO vehicles are an increasingly important part of the beverage industry's distribution network, and our own, in Europe. We believe that allocating our spend with diverse suppliers creates a competitive advantage for our company and has a positive impact on the communities where we operate. As one example,

our people, and we remain committed to creating an inclusive workplace culture that allows for meaningful careers and full engagement in our purpose. Since our inception, our people have remained the bedrock of our success and longevity- the powerhouse through which we innovate, compete and thrive in a rapidly changing world. As a result,

where we live and work. Collectively, our employees donated more than 38,000 volunteer hours to their communities by participating in more than 100 events in 19 countries.

LOOKING AHEAD

Daniel W. Fisher

increasing the level of transformation possible to attain a 55% reduction in absolute greenhouse gas emissions across our entire partner value chain and achieve net zero carbon emissions between 2040 and 2050.

DELIVERING MEANINGFUL RESULTS

THE BALL WAY

The demand for sustainable aluminum packaging is expected to continue increasing and, in preparation for demand growth, we have taken actions to fully leverage the benefits of our scale, agility and efficiency to ensure a robust and sustainable product supply for our customers over the near- and long-term. Our expansive global network of manufacturing facilities is utilizing sophisticated production technologies to continuously improve operational metrics, product quality, sustainability performance and employee safety. Collectively, these areas define our commitment to operational excellence. Coupled with the fact that

Ball has the widest global portfolio of aluminum cans and bottles in the industry and the broadest manufacturing footprint to deliver for our customers, it's evident as to why our leadership position remains strong.

As a dedicated aluminum packaging organization, we strive to unlock long-term value creation by doing what we do best through scalable and repeatable actions that have served our organization well for more than a century-distinct actions that define the Ball way of doing business. In an economic environment where growth is increasingly difficult to capture, we are focused on running our businesses as efficiently as possible and innovating in unique ways to best address the immediate and future needs of our customers. As part of our focus on operational excellence, we are regularly assessing our manufacturing operations for opportunities

to reduce energy use and water consumption. Additionally, we remain committed to the Aluminum

last year, our procurement teams partnered with Diversified Chemical Technologies, Inc. (DCT) and Grainger Industrial Supply, Inc. by entering into a Diversity Alliance Program designed to provide a diverse and qualified supplier pool with equal access to business opportunities. The partnership will also provide diversity spend to DCT, as well as create new jobs in an underserved Michigan community.

We are innovators at heart and, through our solutions- oriented mindset, we are devising new ways to make a meaningful impact. Just last year in South America, we launched the first canned water to include tactile braille on the can's end, thereby improving the consumer experience and allowing our customers to offer yet another product differentiator. Aluminum continues to outperform other substrates, and we remain dedicated to enabling greater use of low- carbon, best-value innovative aluminum packaging solutions across our customer mix. We are leveraging

we remain focused on achieving our 2030 social sustainability goals and are committed to ensuring our teams reflect the diversity of the communities in which we live and operate.

Across our global organization, we are implementing practices and policies that create welcoming environments where our people thrive and feel fully empowered to contribute in ways that uniquely represent who they are. We are determined to achieve gender balance across company leadership by 2030 and continue to encourage women to explore careers in manufacturing. Additionally, we will continue

to advance our workforce in ways that mirror the communities in which we operate as it relates to the broadest definition of diversity. These actions and commitments are designed to ensure our teams bring a richness of backgrounds, experiences and perspectives to our organization and, in return, fuel our own propensity for creativity, resilience and an unmatched ability to deliver for our diverse portfolio of customers.

With a recalibrated strategy to guide us forward and a strong foundation to advance our customers' goals and our own, we look forward to demonstrating prudent capital allocation discipline, generating strong free cash flow and growing comparable diluted earnings per share in 2024. We will continue to return value to shareholders largely through dividends, share repurchases, and utilization of free cash flow to deleverage, which will allow for ongoing value creation and agility in 2024 and beyond.

Last year we announced the planned retirement of Scott Morrison, who, during a remarkable 23-year career with Ball, played an instrumental role in developing our best-in-class global finance organization. Now, Howard Yu, our new executive vice president and chief financial officer, leads the role with an eagerness to advance our efforts to achieve sustainable growth and deliver value for those who count on us.

Chairman & Chief Executive Officer Ball Corporation

2023 COMBINED ANNUAL & SUSTAINABILITY REPORT 5

LETTER

2023 HIGHLIGHTS

PACKAGING

OPERATIONS

PEOPLE

DATA UPDATE

2030 GOALS

LEADERSHIP

OUR REPORTING

2023 Highlights

$5.2M+

INVESTED IN COMMUNITIES

$1.05B

2ND

BEVERAGE, HOUSEHOLD & PERSONAL CARE IMPACT EXTRUDED BOTTLES

14.2M

%

38,000+

VOLUNTEER HOURS GLOBALLY

RESPONDED TO

USD INVESTED	EDITION
IN GLOBAL
BUSINESSES	OF 50 STATES OF
	RECYCLING REPORT
	WAS PUBLISHED

MEMBER

OF

FIRST

MOVERS

COALITION

CREATED

1ST LOW

CARBON

CUP DEBUTED

70%

86%	AVERAGE RECYCLED
CONTENT FOR GLOBAL
106.5B BEVERAGE PACKAGING

58%

RENEWABLE

ELECTRICITY

GLOBALLY

100%

66

AEROSOL CAN PRODUCTION MADE WITH ReAl® ALLOY

20

NATURAL DISASTERS ACROSS 10 COUNTRIES

21,000

EMPLOYEES GLOBALLY

EXCLUDES CONTINGENT WORKERS

AT DAVOS

OF ITS REVENUE FROM	PACKAGING UNITS
SHIPPED GLOBALLY
THE SALE OF PRODUCTS
THAT ARE MANUFACTURED
WITH RECYCLED MATERIALS,
ARE RECYCLABLE AND
TO A SMALL BUT GROWING
DEGREE REFILLABLE
OR REUSABLE

M
A		66 E
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			G FAC

L

Y L L A OB

RENEWABLE

ELECTRICITY IN U.S. FOR GLOBAL BEVERAGE MANUFACTURING

$14.03BUSD IN

NET SALES

SCOPE 1:
11.3%	40
REDUCTION	%
SCOPE 2
(MARKET BASED):
%	STARcan VOLUMES
49.7
REPRESENTING
BALL'S GLOBAL
REDUCTION	BEVERAGE CAN
	PRODUCTION

100%

OF PRODUCTS

IN BEVERAGE

PACKAGING

NORTH AMERICA

CONVERTED

TO BPA-NI AND

PFAS-NI COATINGS

$132.5M

USD SPENT WITH MINORITY AND WOMEN-OWNED BUSINESSES IN NORTH AMERICA

21%

ASI-CERTIFIED ALUMINUM VOLUME

LETTER

2023 HIGHLIGHTS

PACKAGING

OPERATIONS

PEOPLE

DATA UPDATE

2030 GOALS

LEADERSHIP

OUR REPORTING

PACKAGING

DEFINED

2023 COMBINED ANNUAL & SUSTAINABILITY REPORT 9

LETTER

2023 HIGHLIGHTS

PACKAGING

OPERATIONS

PEOPLE

DATA UPDATE

2030 GOALS

LEADERSHIP

OUR REPORTING

In an era where sustainability, resilience and adaptability are paramount, Ball's 144-year history serves as a reminder of our long-standing commitment to devising innovative solutions that position our customers for long-term success.

As we take a moment to reflect on our core values and reaffirm our role for customers, employees and communities, we eagerly look forward to unlocking the infinite potential of our next chapter.

PACKAGING DEFINED

At the heart of Ball's approach is the belief in the limitless potential of aluminum packaging. Aluminum has unique properties that make it an ideal choice for a wide range of applications. Its lightweight, durable and recyclable nature makes it a sustainable choice for packaging. Aluminum has the potential to be used in a multitude of occasions, including single-use, refill and reuse.

We are dedicated to finding innovative solutions that reduce waste and promote a circular economy. Aluminum packaging can play a key role in this effort, as it can be easily recycled and reused multiple times without losing its quality.

IT ALL STARTS WITH THE VOICE OF OUR CUSTOMERS

Ball's commitment to customers is unwavering. We understand that our customers face unique challenges, and we are dedicated to providing solutions that not only meet, but exceed their needs. Since 2020, many of our largest customers have published plans to achieve net zero carbon emissions by 2050 or sooner. Packaging accounts for up to 40% of these customers' emissions, and Ball has developed aluminum packaging solutions that support the ongoing success of our customers.

Our Climate Transition Plan is a testament to our dedication to sustainability. We have developed customized pathways to help our customers achieve their respective climate goals. Our focus on innovation and circularity has allowed us to stay at the forefront

2023 COMBINED ANNUAL & SUSTAINABILITY REPORT 11

LETTER

2023 HIGHLIGHTS

PACKAGING

OPERATIONS

PEOPLE

DATA UPDATE

2030 GOALS

LEADERSHIP

OUR REPORTING

PACKAGING DEFINED

of the industry, while providing our customers with solutions that reduce their environmental impact and enhance their brand image.

A GREAT PRODUCT EXPERIENCE- MERGING CONVENIENCE WITH QUALITY

In recent years, consumers have shifted from convenience consumption to more mindful, sustainable choices. Traditional factors of price, quality and convenience are now accompanied by a critical fourth dimension-sustainability. Ball is at the forefront

of this shift, shipping 106.5 billion units of aluminum packaging in 2023 alone. Our global footprint of facilities, built with industry-leading innovative capabilities, provides unique operating leverage across our supply chain and manufacturing footprint.

Consumers love to be surprised and delighted. They expect their beverages to deliver consistent quality and taste. The protection offered by aluminum packaging ensures they enjoy their drinks just as they were intended, and we deliver a dependable experience every time. Nothing beats the pleasure of a perfectly chilled drink.

based solely on packaging design, Ball's unique printing technologies and graphic design experts provide specialty inks, textured overvarnishes, customizable tab types, scannable codes and colored ends to ensure their customers' brands stand out.

In addition to beverages, Ball's aluminum packaging is also making waves in the health, beauty, personal and home care products sectors. The same qualities that make it perfect for beverages-lightweight, durable and recyclable-also make it ideal for these emerging categories. Ball's commitment to sustainability and innovation ensures that our packaging is both a vessel for products and a values statement.

THE BOTTOM LINE: ALUMINUM IS WINNING AS A CIRCULAR OPTION

For the fifth year in a row, aluminum can penetration increased in the beer, carbonated soft drinks, and coffee and energy drinks categories. For the first time ever, aluminum's share of the global market exceeded 30%.

Knowing that consumers' favorite products come in packaging that can be reused again and again gives

them with solutions they can feel good about. Product stewardship, innovation and customer success are what set us apart, and we are honored to be a trusted partner to our customers.

We are proud to be a global leader in aluminum packaging and we are committed to advancing innovation by pushing the boundaries of what is possible. We believe that aluminum has the potential to change the way we all think about and use packaging, and we are excited to be at the forefront of this change.

We have the largest selection of aluminum packaging containers of any company in the world. Among many other partnerships, our work with our global customers (see pages 16-17) showcases what is possible when we bring the creativity and resourcefulness of our people, the scale of our operations and the depth of our relationships together to solve our customers' challenges.

A Shared Vision

SHARED

VALUES ON

CLIMATE

INTERTWINED	COMPATIBLE
GLOBAL	TARGETS
FOOTPRINT	FOR ACTION

COMMON STRATEGIC

IMPORTANCE

DRIVING CONSUMER PREFERENCE

THROUGH DISTINCTIVE DESIGN

Aluminum packaging has increasingly attractive consumer applications. Its lightweight, efficient packaging and high resistance to breakage and design makes it well-suited for e-commerce and direct-to-consumer business models. Ball understands the importance of its customers' products standing out on crowded retail shelves.

An attractive, well-designed product with interesting use of colors and appealing graphics speaks of quality and attention to detail. With 76% of consumers stating that product packaging influences their final purchase decisions, and 66% saying they try new products

them peace of mind and a sense of contributing to a circular economy.

INNOVATION DRIVEN BY A WORLD-CLASS TEAM

The scale and focus of our workforce are also a source of operating leverage (see Working at Ball on pages 32-39), particularly as we advance our manufacturing and leadership knowledge and transfer it across our operations. Every individual at Ball embodies our customer-first mindset and we start with that intention.

At Ball, we are more than just a packaging company. We are a resource for our customers by helping them navigate the challenges of today's world and providing

We are proud partners of Unilever, one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition and Ice Cream products with a vision to be the global leader in sustainable business. Our shared vision is to address climate change and protect the environment by providing the most sustainable products to our customers and consumers.

Collaboration and partnership across the value chain are essential for achieving bold and ambitious sustainability goals. As well as working toward our own climate targets for 2030 and beyond, we will play our part in helping Unilever to achieve its ambition of reaching net zero GHG emissions across its value chain by 2039.

In 2023, Ball signed the "Unilever Climate Promise," bringing together climate leaders in its supply chain who have agreed to set a Science Based Targets initiative (SBTi) aligned target for reducing emissions, publicly report progress toward this target and share product-level carbon footprint data with Unilever.

"We are delighted to welcome Ball as a signatory of the Unilever Climate Promise. As such, Ball is publicly demonstrating its shared values and commitment to ambitious climate action."

Stella Constantatos

Supplier Climate Programme Lead, Unilever

2023 COMBINED ANNUAL & SUSTAINABILITY REPORT 13

LETTER

2023 HIGHLIGHTS

PACKAGING

OPERATIONS

PEOPLE

DATA UPDATE

2030 GOALS

LEADERSHIP

OUR REPORTING

PACKAGING DEFINED

At Ball, we're dedicated to creating innovative aluminum packaging solutions that enhance people's lives. We collaborate closely with our customers in the beverage, personal & home care products industries, tailoring our offerings to meet their unique needs.

Our extensive portfolio of aluminum packaging designs offers convenient, sustainable solutions that seamlessly integrate into consumers' daily routines.

SINGLE USE & RECYCLE

After enjoying your beverage,

make sure you recycle.

REUSE & REFILL	PERSONAL & HOME CARE	EVENTS & ON-THE-GO
These products can be	Elevate your daily routines with	Drink your favorite beverages at a
used over and over.	sustainable solutions.	sporting event, concert or with friends.

2023 COMBINED ANNUAL & SUSTAINABILITY REPORT 15

LETTER

2023 HIGHLIGHTS

PACKAGING

OPERATIONS

PEOPLE

DATA UPDATE

2030 GOALS

LEADERSHIP

OUR REPORTING

PACKAGING DEFINED

Grove Collaborative

When it comes to a passion for sustainability and an unwavering desire to make positive change, Grove Collaborative is an organization much like our own. Their impressive range of consumer products with thoughtfully chosen materials and ingredients form the foundation of their mission to transform the consumer products industry into a force for human and environmental good. Grove's commitment to creating a more sustainable future for the consumer-packaged goods industry makes them an ideal partner for Ball.

Our collaboration began in 2020 when Grove sought a trusted partner to help them transition their line of home care products into aluminum bottles, as part of a broader company goal to reduce their environmental impact by incorporating more recyclable material into their packaging. In addition to supplying Grove with millions of impact- extruded aluminum bottles each year, the focus of our partnership has broadened to include the environmental impact of our operations. Initially, we supplied Grove, a U.S.-based company, with bottles manufactured and shipped from our manufacturing facilities in France.

Our shared sustainability focus meant we could work closely together to transition supply of the bottles to our San Luis Potosi plant in Mexico, reducing the physical distance in the supply chain and thereby resulting in significantly reduced carbon emissions.

This openness to collaboration has allowed our partnership to flourish, with increased order volumes of aluminum bottles to support Grove. We're proud to be an enduring part of their success story and a key partner in pursuing their mission.

The circularity of our products is an increasingly important need among our customers. Circularity is also how we operate: by reducing waste across our entire value chain, we improve the efficiency of our operations and create more value for our customers and shareholders.

Del Monte Foods

"This change mirrors the evolving preferences of the consumers and an increasing environmental consciousness."

Mahesh Kanchan

Chief Executive Officer of Del Monte Foods India

We also offer customers ways to improve the sustainability of their packaging. For example, Del Monte Foods India has committed to sustainability goals that align with the Government of India's objectives of achieving net zero emissions by 2070 and reducing carbon intensity by 45% by 2030. In support of these goals, Ball provided Del Monte Foods India with infinitely recyclable, two-piece aluminum beverage cans to replace traditional three- piece tin cans.

Constellation Brands

As global beverage companies continue to align both new product introductions and already well-established brands with the consumer-led premiumization trend, Ball is there to deliver sustainable and innovative packaging designs that showcase a brand's personality.

Modelo Oro®, a new "better-for-you" light beer, was introduced nationally in the U.S. in 2023 with

12-ounce sleek cans and an eye-catching gold shell and gold tab. In a competitive market it was vital this new option stood out on the shelf.

Visual Impact Matters: Packaging design is an important way brands stand out in-aisle and with consumers. An exciting example of design innovation was led by Constellation Brands' Corona Extra® team. Corona® is a household name and the Corona Extra® brand went for impact with their seasonal offering and holiday campaign.

They took a unique approach to brand packaging by leveraging Thermochromic ink technology to produce a festive effect on the Corona Extra® holiday can.

How it Worked: The Thermochromic ink reveals an enhanced design and lights up the palm tree and beach hut from the classic Corona® holiday commercial as the ice-cold can progressively warms up.

Launched in four test markets, Los Angeles, New York, Philadelphia, and Miami, this specialty can design began delighting consumers both in store and in online and television holiday advertisements throughout the holiday season.

Constellation Brands' premiumization strategy continues to engage consumers and bring brands to life right in the consumers' hands.

Cups To-Go

"The Ball Aluminum to-go cup is a bright spot for the City of Savannah, reestablishing our brand as a forward-looking city in the post-pandemic world."

Nick Palumbo

Alderman District 4 City of Savannah

Savannah, Georgia has a robust tourism business where 14 million people visit the historic city annually. A favorite spot for visitors is the beautiful river street district, which provides to-go cups for all to enjoy their beverages along the Savannah River. With a goal of preserving the area's natural beauty, the local government and Downtown Business Association (DBA) partnered to replace to-go cups with the infinitely recyclable Ball Aluminum Cup®.

2023 COMBINED ANNUAL & SUSTAINABILITY REPORT 17