That’s according to the latest research from subscription Super Bundling provider Bango, released in its new Going for Gold report.
The research, which calls on data from 2,000 SportsVOD subscription users and 3,000 general subscribers, could be good news for NBCUniversal’s Peacock platform, which secured the rights to stream the Paris Olympic Games this July.
But it’s not just Peacock that will benefit, Bango’s report also points to a booming SportsVOD sector across the
Not only do SportsVOD subscribers typically adopt more subscriptions — 7 per person compared to a US average of 5 — they’re also willing to pay significantly more for those services.
According to Bango’s analysis, the average SportsVOD subscriber pays a massive
Despite this high market value however, Bango’s analysis also points to challenges in the booming sports streaming space. According to the report, a combination of diverse broadcasting rights, disjointed platforms, and rising prices is driving demand for more centralized streaming services.
Over half of SportsVOD subscribers say they can’t afford all the subscriptions they want, while 73% agree that there are simply too many different subscription services needed to cover the sports they’re interested in.
Given this fragmentation, 87% of those paying for SportsVOD subscriptions are calling for a single 'content hub’ to centralize all of their sports subscriptions (and more) into one place. Without this sort of all-in-one solution, 55% of sports streamers admit to using pirate streaming services to access all of their favorite content in one place.
As
“This fragmentation means that new alliances are forming among competitors. The combined effort by
In terms of what this collaboration could look like, Bango’s report points to the rise of Super Bundling, with a growing number of sports fans combining different sports packages through a third-party such as their wireless or cell phone provider. In fact, Bango’s research shows that 70% of SportsVOD subscribers want their cell phone provider to offer an all-in-one subscription platform. Three quarters (76%) even say they’d pay a higher monthly bill if this service was included.
As
“Super Bundling finally brings that level of flexibility to the sports industry by collating disjointed services into one singular platform. Already, Verizon is bringing multiple SportsVOD services under one roof, including the NBA and NFL+, as well as sporting news subscriptions like The Athletic. This approach puts the subscriber first, creating the opportunity for people to mix and match. That's good news for sports fans and will bring more paid subscribers to the sports broadcasting industry as a whole.”
About Bango
Bango enables content providers to reach more paying customers through global partnerships. Bango revolutionized the monetization of digital content and services, by opening-up online payments to mobile phone users worldwide. Today, the Digital Vending Machine® is driving the rapid growth of the subscriptions economy, powering choice and control for subscribers.
The world's largest content providers, including Amazon,
Bango, where people subscribe. For more information, visit www.bango.com
Media contact
Wildfire
bango@wildfirepr.com
Source:
2024 GlobeNewswire, Inc., source