Bilia AB (publ) has signed an agreement with Jaguar Land Rover (JLR) to become the official importer for JLR brands (Range Rover, Defender, Discovery, Jaguar) in Sweden and Norway. As part of the agreement, a joint venture, Bilia JLR Import AB, will be established between the two companies. The newly established joint venture agreement includes import operations for new car sales and aftermarket services.

Importer offices will be located in Malmo and Oslo. The importing business is expected to commence by April 1, 2024.