Cisco Middle East has appointed Ziad Salameh as managing director of its West region. In Salameh's new position, he will be responsible for leading Cisco's business and operations in Qatar, Kuwait, Bahrain, the Levant and Iraq to capitalise on the opportunities created by digitisation. He will extend efforts to secure engagements across various industry sectors while working closely with channel partners to provide Cisco's customer centric solutions to the public and private sectors. Leading a team in the West region, Salameh will develop stronger partner associations with strategic initiatives for skill set development and build on Cisco's public and private sector engagements to attain Cisco's strategic goals and elevate business performance.