CTS Eventim AG & Co. KGaA has signed Simon Lewis, former President of Live Nation Europe, to launch the newly created marketing partnerships and sponsorship division. The new division will develop large scale marketing partnerships centered on these assets and partner with renowned global, Pan-European and national brands from a wide range of commercial sectors.

The new unit to be headed by Lewis will serve the whole EVENTIM group across Europe and build partnerships around CTS EVENTIM's substantial network of major European festivals, concerts, venues and traffic-rich ticketing websites and related digital assets. In a career spanning almost 3 decades, Lewis has worked for Thames TV, MTV Networks Europe and Live Nation. He has led launches of MTV and VH1 channels in a range of European markets and developed strong and credible marketing partnership initiatives with some of the Worlds leading brands such as O2, American Express, Nokia, Vodafone, Carlsberg, Pepsi and many others.