Delayed Nyse  -  05/13 04:00:02 pm EDT
73.10 USD   +1.23%
05/13Thinking about trading options or stock in Trade Desk, Apple, General Mills, Carvana, or Walt Disney?
05/11General Mills to Acquire TNT Crust for Undisclosed Amount
05/11General Mills Continues Portfolio Reshaping Strategy, Expands Away-from-Home Presence with the Acquisition of TNT Crust
SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector newsMarketScreener Strategies

General Mills : Cinnamon Toast Crunch introduces limited-edition Cinnamoji Toast Crunch

01/19/2022 | 09:42am EDT

MINNEAPOLIS, Minnesota - Cinnamon Toast Crunch's Cinnamojis are back at their crazy antics, and they've officially been spotted in the most absurd place ever - your cereal bowl! For a limited time, Cinnamon Toast Crunch fans can get their hands on Cinnamoji Toast Crunch cereal, a quite absurd twist on their favorite Cinnadusted cereal, where Cinnamoji faces have been blasted onto the square pieces.

"The Cinnamojis are known for chomping one another because they are so irresistible," said Mindy Murray, Senior Marketing Communications Manager, General Mills. "Now fans can get in on the action and chomp the Cinnamojis themselves in this first of its kind limited-edition Cinnamoji Toast Crunch. This won't be the last you're seeing of the Cinnamojis, as they are always up to something."

The Cinnamojis are rolling out their latest cereal masterpiece nationwide, beginning to pop up in stores this month.

But that's not all. Fans can also enter for a chance to win their very own custom box with a personalized Cinnamoji - that they create - on packaging! Full details of how to enter the Cinnamoji sweepstakes are available on boxes of Cinnamoji Toast Crunch and specially marked boxes of Cinnamon Toast Crunch varieties, such as Dulce de Leche Toast Crunch and Churros, or at

In addition to Cinnamoji Toast Crunch, the Cinnamojis are calling upon a few of their celebrity friends to get in on the takeover, releasing limited-edition, online exclusive boxes - featuring Chloe Kim, Justin Jefferson, SpongeBob SquarePants, Leslie Grace and Manuel Turizo transformed into a Cinnamoji!*

Breakfast with Chloe Kim
Global snowboarding icon Kim will be the first to take over the cereal box. Kim is upping the ante, with not one - but two - twists on favorite breakfast staples to fuel her on the slopes - with Chloe Toast Crunch and a limited-time Go-GURT promotion, appropriately called SNO-GURT, which comes with the opportunity to snag free Chloe Kim-designed mini finger snowboards. To claim the mini finger snowboard, fans can find a code and follow the instructions inside the pack. The limited run of Chloe Toast Crunch boxes will drop on January 27 exclusively on SNO-GURT is available in Strawberry and Mixed Berry yogurt flavors now at grocery stores and retailers nationwide for an SRP of $2.99 (for an 8-ct box) and $5.59 (for 16-ct box).

The Cinnamoji Takeover Continues
Beginning in late February, four weeks of additional celebrity boxes will drop exclusively at Fans can follow @CinnamonToastCrunch on Instagram to find out the timing of each new introduction. The epic lineup includes:

  • SpongeBob SquarePants in Cinnamon Toast Crunch Squared - with a spatula fit for flipping patties or chowing down on a bowl of cereal
  • Professional football star Justin Jefferson in Griddy Toast Crunch - named after the iconic touchdown dance - with a custom Under Armour sweatshirt
  • Popular Urbano singer Manuel Turizo in Manuel Toast Crunch - with a flat-brimmed cap with Manuel's Cinnamoji
  • Actress and Music Recording Artist Leslie Grace in Leslie Toast Crunch - debuting with a NEFF beanie embroidered with her Cinnamoji

*SpongeBob SquarePants will appear as himself on box with Cinnamojis!

For more information on Cinnamon Toast Crunch, please visit You can also follow Cinnamon Toast Crunch on Facebook, Instagram, Twitter, and Tik Tok.

For more information on the Personalized Cinnamoji Sweepstakes, visit No purchase necessary. Must be a U.S. resident, 13+ to enter. Starts 12/1/2021 and ends 6/30/22. Sponsored by General Mills Sales, Inc.

About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and being a force for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie's, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2021 net sales of U.S. $18.1 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.

Andrea Williamson
General Mills


General Mills Inc. published this content on 19 January 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 19 January 2022 14:41:08 UTC.

ę Publicnow 2022
All news about GENERAL MILLS, INC.
05/13Thinking about trading options or stock in Trade Desk, Apple, General Mills, Carvana, o..
05/11General Mills to Acquire TNT Crust for Undisclosed Amount
05/11General Mills Continues Portfolio Reshaping Strategy, Expands Away-from-Home Presence w..
05/11General Mills, Inc. entered into an agreement to acquire TNT Crust, Inc. from Peak Rock..
05/10Karen Wilson Thissen Named General Counsel of General Mills
05/05‘Abbott Elementary' Star Quinta Brunson Partners with Box Tops for Education to G..
05/04TRANSCRIPT : General Mills, Inc. - Special Call
04/26GENERAL MILLS : 2022 Force for Good Press Release (opens in new window)
04/26UPDATED TIME : General Mills to Webcast Force for Good Investor Event on May 4, 2022 at 8 ..
More news
Analyst Recommendations on GENERAL MILLS, INC.
More recommendations
Financials (USD)
Sales 2022 18 874 M - -
Net income 2022 2 413 M - -
Net Debt 2022 11 476 M - -
P/E ratio 2022 18,6x
Yield 2022 2,80%
Capitalization 44 022 M 44 022 M -
EV / Sales 2022 2,94x
EV / Sales 2023 2,87x
Nbr of Employees 35 000
Free-Float 79,6%
Duration : Period :
General Mills, Inc. Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends GENERAL MILLS, INC.
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus HOLD
Number of Analysts 20
Last Close Price 73,10 $
Average target price 67,53 $
Spread / Average Target -7,62%
EPS Revisions
Managers and Directors
Jeffrey L. Harmening Chairman & Chief Executive Officer
Kofi A. Bruce Chief Financial Officer
Jodi J. Benson Vice President-International
Jaime Montemayor Chief Technology & Digital Officer
Stephen A. Odland Lead Independent Director
Sector and Competitors
1st jan.Capi. (M$)
GENERAL MILLS, INC.8.49%44 022
NESTLÉ S.A.-3.84%337 907