Business description: Harley-Davidson, Inc.

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company operates in three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). HDMC designs, manufactures and sells Harley-Davidson motorcycles. HDMC also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. HDMC conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America. HDMC's products are sold to retail customers primarily through a network of independent dealers. HDMC also distributes its motorcycles through an independent distributor in India. HDMC offers internal combustion engine motorcycles under the Harley-Davidson brand.

Number of employees: 6,400

Sales by Activity: Harley-Davidson, Inc.

Fiscal Period: December20192020202120222023

Harley-Davidson Motor Company (HDMC) (Excluding LiveWire)

- - - 4.89B 4.84B

Livewire

- - - 46.83M 38.3M

Non-financial Services Entities (HDMC and LiveWire)

4.59B 3.28B 4.56B - -

Harley-davidson Financial Services (hdfs)

779M 783M 789M 821M 954M

Consolidating Adjustments

-10.96M -8.45M -17.13M - -
See all business segments

Geographical breakdown of sales: Harley-Davidson, Inc.

Fiscal Period: December20192020202120222023

United States

3.73B 2.8B 3.79B 4.09B 4.24B

EMEA

743M 590M 710M 693M 637M

Other Countries

377M 289M 342M 405M 375M

Canada

233M 120M 201M 233M 238M

Japan

157M 138M 150M 175M 201M

Australia and New Zealand

118M 108M 138M 148M 127M

Europe

8.44M 8.3M 7.46M 6.07M 7.34M

International

- - - 10.58M 6.82M
See all geographic segments

Managers: Harley-Davidson, Inc.

Director TitleAgeSince
Chief Executive Officer 60 2020-02-27
Director of Finance/CFO 50 2023-06-25
Chief Tech/Sci/R&D Officer 57 2003-12-31
Chief Operating Officer 48 2023-02-28
Compliance Officer 46 2019-10-31
See HARLEY-DAVIDSON, INC. governance

Members of the board: Harley-Davidson, Inc.

Manager TitleAgeSince
Director/Board Member 73 1996-01-31
Chairman 60 2020-02-27
Director/Board Member 61 2008-07-28
Director/Board Member 58 2016-07-24
Director/Board Member 61 2017-02-22
Director/Board Member 57 2017-02-22
Director/Board Member 62 2021-05-19
Director/Board Member 35 2022-02-01
Director/Board Member 45 2022-08-02
Composition of the Board of Directors

Shareholders: Harley-Davidson, Inc.

NameEquities%Valuation
Vanguard Fiduciary Trust Co.
10.29 %
13,097,041 10.29 % 418 M $
H Partners Capital LLC
8.875 %
11,300,000 8.875 % 361 M $
BlackRock Advisors LLC
7.849 %
9,994,455 7.849 % 319 M $
Fidelity Management & Research Co. LLC
6.593 %
8,394,267 6.593 % 268 M $
Beutel, Goodman & Co. Ltd.
5.959 %
7,587,245 5.959 % 242 M $
List of HARLEY-DAVIDSON, INC. shareholders

Holdings: Harley-Davidson, Inc.

NameEquities%Valuation
181,000,00089.05%1,069,710,000 $

Company details: Harley-Davidson, Inc.

Harley-Davidson, Inc.

3700 West Juneau Avenue

53208-2818, Milwaukee

+414 342 4680

http://www.harley-davidson.com
address Harley-Davidson, Inc.(HOG)

Group companies: Harley-Davidson, Inc.

NameCategory and Sector
Wholesale Distributors
Specialty Stores
Harley-Davidson Motorcycle Trust 2020-L
Finance/Rental/Leasing
Wholesale Distributors
Harley-Davidson Motorcycle Trust 2020-M
Finance/Rental/Leasing
See all subsidiaries

Motorcycles & Scooters

Add to a list
Change 5d. change 1-year change 3-years change Capi. ($)
-0.62%+1.08%+7.95%-7.37%4.31B
+0.34%+0.27%+51.53%+178.66%30.2B
-0.86%-2.35%+14.87%+96.65%15.66B
-1.30%+3.31%+32.46%+281.16%14.32B
-1.13%-4.66%+22.43%+92.18%11.09B
-0.83%+0.54%+2.49%+33.86%8.64B
-3.48%-4.58%-19.03%-15.26%4.72B
-1.75%-4.73%+39.68%+47.83%2.21B
+0.28%-0.69%-3.12%+172.90%1.74B
-0.64%+2.85%+26.49%+11.44%1.23B
Average -0.98%-0.25%+17.58%+89.20% 9.41B
Weighted average by Cap. -0.65%-0.11%+27.45%+133.53%
See all sector performances
Trading Rating
Investor Rating
ESG Refinitiv
C+
surperformance-ratings-light-chart HARLEY-DAVIDSON-INCMore Ratings
Sell
Consensus
Buy
Mean consensus
OUTPERFORM
Number of Analysts
16
Last Close Price
33.82USD
Average target price
37.61USD
Spread / Average Target
+11.21%
Consensus

Quarterly revenue - Rate of surprise

  1. Stock Market
  2. Equities
  3. HOG Stock
  4. Company Harley-Davidson, Inc.
Exceptional Extension | BLACK FRIDAY -40% : Unlock Tomorrow's Top Investments with Our Exclusive Subscriber-Only Tools!
d
:
:
BENEFIT NOW