Holley Inc. announced Philip Dobbs has joined the organization as Senior Vice President of Customer Experience Marketing. Dobbs has taken on a newly created role focused on providing the best possible brand, product and service engagements across the company?s B2B and B2C touchpoints. As Senior Vice President of Customer Experience Marketing, Dobbs will lead strategy and management for the full Holley brand portfolio, overseeing advertising and promotions, public relations, content marketing, tradeshows and events, and digital/website solutions.

He will also be responsible for management of the Holley customer engagement center, third-party marketplaces, and the company?s direct-to-consumer business. Previously, Dobbs was Chief Marketing Officer at Bridgestone Americas where he led the company?s integrated marketing efforts for more than 11 years. He was instrumental in elevating the company?s brand-building efforts in the U.S. and Canada, driving significant improvements in brand awareness, familiarity, and purchase intent for both the Bridgestone and Firestone brands.

He also established a best-in-class digital platform for both B2B and B2C shopping and buying solutions, and reshaped Bridgestone?s sports marketing strategy in the Americas region. Prior to his tenure at Bridgestone, Dobbs served in various marketing leadership roles with renowned consumer brands like Kraft, Fruit of the Loom, Heinz, Cadbury, Sealy, and TruGreen.