Holley Performance Brands announced Jordon Musser has joined the organization as Senior Vice President, Safety and Electronics Product Categories. Musser joins the organization as part of Holley?s ongoing efforts to accelerate transformational growth and leverage its portfolio of iconic brands to reach a broader range of enthusiasts, including those within its Safety & Racing consumer vertical grouping. In his new position, Musser will lead a global team of professionals to develop and implement a comprehensive strategic growth plan for Holley?s leading portfolio of safety brands, including Simpson, Stilo, Hans and Racequip.

He will oversee all aspects of these brands, including managing site locations, product development and manufacturing, quality and engineering to deliver innovative solutions that meet the evolving needs of enthusiast customers. In addition, he will oversee all aspects for Holley?s renowned electronic parts brands, including Holley EFI, MSD, Edge, Superchips, ACCEL, AEM, DiabloSport, Range, Powerteq, Dinan and APR. Musser most recently served as Chief Product Officer and Global Head of Research and Development for Fluence Bioengineering, a division of Signify, where he guided LED and Internet of Things technology in the horticulture lighting market.

He also previously served as Chief Operating Officer for the company. Prior to Fluence, he served as General Manager and Global Head, Commercial and Horticulture LED Products for Flex Lighting Solutions.