HubSpot, announced that its native integration for WhatsApp is now available to all Marketing Hub and Service Hub customers at the Professional tier and above. WhatsApp, with over two billion monthly active users, has become the world's most popular messaging platform. With HubSpot's integration, teams can connect an existing WhatsApp business account as a messaging channel to their shared inbox to communicate with prospects and customers, while also leveraging powerful data within HubSpot's CRM.

The WhatsApp integration, originally announced at INBOUND 2022, is the latest development in HubSpot's commitment to building a platform that helps businesses create more connected, seamless customer experiences. Customers are digitally drained, and communication channels are oversaturated. That, paired with economic uncertainty, makes it more important than ever for customers to leverage existing tools to communicate with customers whenever, and wherever they want.

With the integration, marketing and customer service teams can: Better and more quickly communicate with customers by tracking all customer conversations in one unified location. Connect with customers using their preferred medium – whether that's text, images, or videos – all from within HubSpot. Deliver a seamless service experience by leveraging HubSpot's shared inbox, which gives teams a comprehensive view of each customer's conversation history.

Automate and personalize messages, encouraging a two-way conversation and ultimately building more human connection with customers at scale.