Karo Healthcare announced changes to its Corporate Management Team. Robin List transitions to an advisory role and Babak Peyami is promoted to drive Karo's digital commerce activities. Babak joined Karo in 2021 as part of the Sylphar acquisition and brings extensive digital expertise to its organization.

Alongside Arash Peyami, Babak co-founded Nutravita, a digital-first brand that has become Karo's second-largest brand under their joint leadership. Arash will continue to play a vital role in driving the digital business together with Babak, ensuring the establishment of an optimal digital commercial infrastructure within Karo Healthcare and both will report to Christoffer Lorenzen, CEO. In his new role as Head of Digital Commerce, Sales and Business Development, Babak will spearhead its sales efforts on platforms like Amazon and other third-party channels.

Moreover, he will take charge of managing its direct-to-consumer business, oversee its digital marketing efforts, and provide guidance and support for its e-commerce and e-pharmacy initiatives across local markets.