Karo Pharma Aktiebolag (publ) announced that it has appointed Anna Hale as the Chief Marketing Officer (CMO) of Karo. The appointment reflects Karo's growth ambitions, fueled by a strategy of geographical expansion and development of its portfolio of consumer healthcare brands, plus the continuous efforts to strengthen and develop Karo's commercial organization. Anna Hale joins Karo from GSK Consumer Healthcare (GSK) and brings a unique blend of senior international marketing experience in strategic global and regional roles and operational delivery in local in-market roles. In her 15 years with GSK, she has built deep leadership experience of brand turnaround, scale-up as well as sustaining success on both global and local brands. Most recently, she has led Parodontax to become the world's fastest growing toothpaste, through winning creative communication, a strong pipeline of innovation and geographic expansion into new, emerging markets. Prior to GSK, Anna spent 8 years at Reckitt in global and local marketing roles on leading hygiene and household brands. Anna, a UK citizen, holds a BA (Hons) from University of Nottingham.