Life360 announced the addition of Brit Morin, the CEO and founder of the digital media giant Brit + Co to the company’s board. In addition, the company hired Ariana Hellebuyck, who formerly drove the brand strategy and marketing at NerdWallet and the University of Phoenix, as the company’s first VP of Brand Marketing. Morin founded Brit + Co in 2011 with the mission to inspire women and enable them to use creativity to shape their lives. She quickly established Brit + Co. Morin joins board chairman John Coghlan, formerly CEO of Visa USA and Vice Chairman at Charles Schwab, and members Chris Cheever, Partner at Fontinalis Partners, Alex Haro, President of Life360, Chris Hulls, CEO of Life360, and Ryan Swagar, Partner at Venture51. Prior to joining the company, Hellebuyck drove the brand strategy and advertising efforts for NerdWallet, the go-to resource for all of life’s financial decisions. She also served as the VP of Brand Marketing at University of Phoenix.
Life360, Inc. is a provider of technology platform used to locate the people, pets and things that matter to families. The Company has a category at the intersection of family, technology, and safety to help keep families connected and safe. Its products include Life360 Subscription Offerings, Life360 Platform, Tile Product Line, Tile Subscription Offerings, Jiobit Product Line and Jiobit Subscription Offerings. The Life360 mobile application operates under a freemium model where its core offering is available to users. In addition, three paid membership subscription options are available for users looking for a variety of features, such as additional safety features for the everyday family: Life360 Silver, Life360 Gold, and Life360 Platinum, which offer users a comprehensive suite of premium safety services. It offers four key product features that combined make up the Life360 Platform: location coordination and safety, driving safety, digital safety, and emergency assistance.