LiveWire Mobile, Inc. announced it had launched the "freemium" game on the Three UK Games Store it hosts and manages. freemium model game on a UK Operator deck and possibly the first in Europe. Livewire Mobile has adapted its direct billing integration with Three UK to provide a billing API that works for in-app payment, initially on Android games. Other games publishers will be integrating their major titles with Three UK's carrier billing using the Livewire Mobile API in the coming months as the Games Store reflects the current market trend in games consumption on mobile. The first deployment of this solution is with the Digital Chocolate game Millionaire City, with the integration of the Livewire Mobile API carried out by Digital Chocolate's in-app billing technology partner GlobalCharge.