Loblaw Companies Limited announced the launch of the PC Healthapp, a new health and wellness app powered by League, the country's leading health operating system (health OS) technology provider. Designed to empower Canadians with convenient access to healthcare resources and support – where and how they want it – the new app is available now for download in Atlantic Canada. Loblaw plans to expand nationally over the coming months while also adding features and functionality to the PC Health experience to include services such as virtual physician care and digital pharmacy. Atlantic Canadians can log on to the PC Health app to get health or nutrition guidance via live chat with a registered nurse or dietitian, see their personal health goals and work to meet them through daily activities outlined in a variety of health programs. Users can choose programs that are tailored to their own needs and interests, from maternal and family health or diet and nutrition programs, to mental health or anxiety management. Users will also have the opportunity to earn PC Optimum™ points by completing daily goals and activities. Loblaw has leveraged its extensive expertise in food and nutrition along with experience in healthcare and pharmacy gained through Shoppers Drug Mart Inc. to create what it believes to be a one stop digital health tool for Canadians. Owned by Loblaw, Shoppers Drug Mart is Canada's number one provider of pharmacy products and services and together the companies are uniquely positioned to help Canadians navigate a complex healthcare system. The app has a wide range of features including: Care navigators who are available to help guide users through the complex health care landscape to help find the support they are looking for, whether that means a healthcare provider such as a dentist or family doctor, or a nearby medical facility that's open late. Users can also connect for free to registered nurses and dietitians via virtual live chat to address pressing health and nutrition questions in real time. And in the coming months, users will also have access to real-time virtual care from pharmacists, family physicians and specialists, directly on the app. Free health programs built into the app that are designed to help users develop healthy habits by providing tips for living a healthier lifestyle. Educational content is combined with daily goals and simple lifestyle activities that, as they are completed, earn users PC Optimum™ points along the way. A marketplace where users will find a curated online health and wellness shop filled with products and services to help them manage their health and wellbeing. Users can earn PC Optimum™ points on select products and services purchased through the app.