Mporium Group plc announced an agreement to provide its IMPACT technology product to Total Media. Mporium's proprietary technology, IMPACT, enables advertisers, and the agencies that serve them, to identify and monetise micro-moments; those moments when there are significant changes in the levels of consumer intent. This results in improved performance for digital advertising campaigns, from brand advertising to direct response. IMPACT leverages a range of data inputs, including TV, news, sports and social media to manage in real-time the pricing, timing and selection of content for digital advertising campaigns. During a successful initial trial, Mporium's proprietary technology was shown to boost the performance of certain Total Media campaigns, and provided useful insights ultimately serving both Total Media and its customers.