Mporium Group plc announced a commercial agreement for its performance-led trading division MporiumX with a leading global sports media business. This new direct-to-brand agreement represents a major milestone for the recently launched MporiumX division. Under the agreement, sporting events will be used to drive subscriptions for online sports streaming through the deployment of IMPACT Sports Syncing technology. IMPACT will use these events to deliver dynamic campaigns that are contextually relevant to the target audience, providing far greater engagement and scale than is generated by traditional static campaigns.