Mporium Group plc announced a commercial agreement for its IMPACT technology services with GroupM UK. Following the implementation of IMPACT within a number of GroupM agencies, a commercial agreement has now been signed with the group. This agreement provides access to the IMPACT technology across the GroupM agencies. Mporium's proprietary technology, IMPACT, enables advertisers, and the agencies that serve them, to identify and monetise micro-moments; those moments when there are significant changes in the levels of consumer intent. This results in improved performance for digital advertising campaigns, from brand advertising to direct response. IMPACT leverages a range of data inputs, including TV, news, sports, influencers and social media to manage in real-time the pricing, timing and selection of content for digital advertising campaigns.