Mporium Group plc announced a strategic partnership with BPC Land Sales and Marketing (BPC). The partnership marks Mporium's entry into an important new growth vertical, especially so with the UK government committed to the building of 300,000 homes a year by the mid 2020's. This partnership also provides further validation of the company's strategy of developing direct channels into new verticals, whilst continuing to build on its key agency relationships. The strategic partnership combines BPC's domain expertise with Mporium's proprietary IMPACT technology, creating a new, next generation offering for the marketing of newly built properties. The use of IMPACT will drive increased marketing efficiencies for BPC's clients, enabling them to use real-time analytics and insights to drive their marketing campaigns. Through knowing the right time and methods to use in engaging with prospective purchases, BPC's clients will have a unique advantage in marketing efficiency. For example, digital campaigns can be activated during a news or entertainment programme that mentions property or mortgages, capturing those moments when consumer interest in new homes are stimulated.