Mporium Group plc announced that its IMPACT Sports Syncing technology has recently been deployed by the two global advertising networks and provides an update on the potential for this technology. IMPACT Sports Syncing uses sporting events to enable brands, sponsors and rights holders to optimize their digital marketing campaigns in real-time. The technology delivers dynamic campaigns that are contextually relevant to the target audience, providing advertisers with far greater engagement than is generated by traditional static campaigns. IMPACT provides sponsorship amplification via mainstream digital channels (search, social and display). IMPACT also has an important role to play for sponsors, leveraging moments of high emotion to drive an innovative and interactive approach to sponsorship amplification. The delivery of relevant and dynamic creative content in real-time provides sponsors with the opportunity to greatly strengthen the association of their brand and sports franchise.