Natural Alternatives International, Inc. announced that sales executive Shane Conti has joined the company as the Vice President of Global Sales and will be a key driver of global expansion and growth. Over the course of his 25 plus year career in the domestic and international nutritional supplement industry, Conti has established a proven track record of success in building new business within multiple markets. In his role as Vice President of Global Sales, Conti oversees the development and implementation of sales strategies, and leads the NAI sales team and client service departments to meet or exceed sales revenue, sales profitability, and budgetary objectives.