New Wave Group AB has recruited Joakim Sylme as responsible for the group's purchasing and trading within the product areas gifts and hard promotional articles with location in Shanghai, China. Joakim Sylme, with over 25 years experience within corporate promo, has been active in both the dealer and wholesale segments. Over the past 13 years, his focus has been on international business development and Supply Chain Management in the Dutch wholesale company Xindao Shanghai Ltd. (Shanghai /China), where he, since 2006, also been the CEO.