INTERVIEW - Sarah Friar, Nextdoor CEO: AI, a real change in the technology landscape
June 15, 2023 at 09:10 am EDT
Share
At Nextdoor (KIND), the neighborhood-focused social networking service, artificial intelligence has been deployed to manage the data platform for several years now. Sarah Friar, the group's CEO, reveals the innovations implemented thanks to generative AI to help users create messages, maintain a form of benevolent civility on the network, which now boasts 81 million users, and drive advertising activity.
Nextdoor Holdings, Inc. provides Nextdoor platform, which enables neighbors and organizations to build an engaged community of neighbors, businesses and public services that can be depended on to exchange valuable information, goods and services. Neighbors can discover and interact with local businesses, leave recommendations, and follow their Faves on the platform. Neighbors can utilize a local marketplace, for sale and free, to buy, sell, or give away items, and offer services such as dog walking. Its customers can find posts, photos and discussions in the feed, discover nearby neighbors, groups, businesses, events, and items through a nativized maps surface in the discover tab, and search for specific content and organizations through its search feature. Its platform provides neighbors the ability to use generative artificial intelligence (AI) and has integrated AI into the Kindness Remainder. It offers advertising solutions designed to generate tangible value for businesses.