Technology Solutions For Life Sciences at the Point-of-Care
Corporate Presentation
Physician
Awareness
Digital Therapy
Patient
Initiation
Adherence
Our Mission
At OptimizeRx ― we are building a more informed and empowered healthcare community by developing new technology solutions that help people start and stay on life-impacting therapies.
Growth Leaders | Growth Drivers
EXPERIENCE
EXPERIENCE
EXPERIENCE
20+
20+
20+
Leading Health Services and
Senior Financial
Operations, Sales,
Financial Businesses
Roles
and Growing
Partner Networks
Will Febbo
Ed Stelmakh
Steve Silvestro
Chief Executive Officer
Chief Financial Officer /
Chief Commercial Officer
Chief Operations Officer
EXPERIENCE
EXPERIENCE
30+
20+
Healthcare IT,
Legal
Master Data Mgmt
Corporate and Business
Compliance
Todd Inman
Marion Odence-Ford
Chief Technology Officer
General Counsel & Chief Compliance Officer
3
At-a-Glance
A leading provider of point-of-care technology solutions helping patients start and stay on therapy
Corporate Profile
Re-Foundedin 2016, OptimizeRx enables engagement between life sciences organizations, physicians and patients
OptimizeRx powers drug maker brand awareness with physicians as well as patient treatment initiation, affordability and adherence efforts
Our technology platform coupled with the nation's largest patient point-of-carenetwork connects the majority of U.S. physicians and millions of patients
The Company has grown to ~110 employees across the United States and Croatia
Stock Information
Stock Price
$14.23
(as of 4/4/23)
Shares Outstanding
~17.1M
fully diluted (as of 2/28/23)
Market Cap
~$243.3M
(as of 4/4/23)
Cash, Cash Equivalents1
$74.1M
(as of 12/31/22)
Total Debt
$0.00
NASDAQ Exchange listed under ticker
(NASDAQ:OPRX)
(1) Includes short-term investments
4
Pharma is Facing New Problems… and Some Old Ones…
Increased Focus on Medical Science Liaisons
of KOLs perceive interactions with MSLs 76% to be more valuable than interactions
with drug sales reps
Script Abandonment
~50%
at the pharmacy(2)
of patients never fill their scripts
Diagnosis Criteria Increasingly Complex
12M
People are affected by medical
diagnostic errors each year(3)
Shift to Specialty Medications
81%
of new drug approvals are
specialty medications(4)
Daily EHR Use Can Be All-Consuming
5.9
average daily EHR use by
hrs/day
HCPs(5)
Affordability
43-49%increase of total spend on specialty medications(6)
(1) ZS's 2017 AccessMonitor and AffinityMonitor Findings. (2) Center for Disease Control, "Prescription Medication Adherence" . (3) U.S Department of Veterans Affairs, "Twelve million patients misdiagnosed yearly in
America". (4) RxBenefits, "Don't Ignore the Growing Specialty Medication Trends. (5) Tethered to the EHR: Primary Care Physician Workload Assessment Using EHR Event Log Data and Time-Motion Observations. (6)
5
ASPE Office of Science & Data Policy, "Trends in Prescription Drug Spending, 2016-2021".
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Disclaimer
OptimizeRx Corporation published this content on 05 April 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 05 April 2023 22:03:01 UTC.
OptimizeRx Corporation is a digital health technology company enabling care-focused engagement between life sciences organizations, healthcare providers, and patients at critical junctures throughout the patient care journey. It offers diverse tech-enabled marketing solutions through its artificial intelligence (AI)-generated Dynamic Audience and Activation Platform (DAAP), which enables customers to execute traditional marketing campaigns on its digital point-of-care network, as well as dynamic marketing campaigns that optimize audiences in real time to increase the value of treatment information for healthcare professionals and patients in response to clinical care events. Its principal solutions include Audience Development, Audience Activation and Media Execution and Financial Messaging. Its Financial Messaging solutions provide prescribers visibility to branded copay offers directly within their electronic health record (EHR) systems and/or electronic prescribing (ERx) platforms.