ParTech Inc. announced that the renowned American restaurant franchise, Beef 'O' Brady's, has selected PAR MENU and PAR Punchh for its innovative omnichannel ordering and loyalty platforms. This marks a new chapter as Beef 'O' Brady's returns to PAR's ecosystem, harnessing the advanced capabilities of both solutions. beef 'O' Brady's, known for their motto 'Good Food. Good Sports.', is set to elevate its digital presence with PAR MENU, offering a comprehensive omnichannel ordering solution.

Beyond its mobile app and web interfaces for first-party ordering channels, PAR MENU seamlessly integrates with third-party delivery marketplaces like UberEats, DoorDash and Grubhub, optimizing last-mile delivery management. At the heart of Beef 'O' Brady's return to PAR is MENU's open API, which enables the integration with variousPOS systems. This strategic move not only enhances operational efficiency but also streamlines the ordering process, allowing Beef 'O' Brady's to prioritize what truly matters - their guests. Furthermore, the swift adoption of MENU across all of Beef 'O' Brady''s 140 locations, facilitating over 35,000 orders since launch, underscores its scalability and reliability.

Beef 'O' Brady's will further enhance its customer engagement and loyalty initiatives through the advanced features of PAR Punchh. Leveraging Punchh's sophisticated segmentation, gamification capabilities, AI tools, and comprehensive loyalty and engagement features, Beef 'O' Brady' is poised to elevate both revenue-driving strategies and emotional loyalty initiatives. The incorporation of gamification elements, such as loyalty challenges, adds an interactive and rewarding dimension to the customer experience.

Additionally, the platform offers easy-to-access data insights, enabling Beef 'O' Brady's To make informed decisions and further optimize their marketing and operational strategies.