Rocky Brands, Inc. announced that Sarah O'Connor will soon join the Company's leadership team as Senior Vice President, Chief Financial Officer and Treasurer. O'Connor brings more than 15 years of corporate finance experience to the role, including work with public retail and manufacturing organizations. Prior to joining Rocky Brands, O'Connor served as Director, and later as Vice President of Financial Planning & Analysis and Treasurer at MedVet.

MedVet is headquartered in Columbus, Ohio and operates 35 specialty and emergency hospitals and emergency care centers for pets in 17 states. Before her time at MedVet, O'Connor held the role of Treasury Lead at Columbia Pipeline Group ahead of its acquisition in 2016. Previously, she held various Finance and Treasury roles at L Brands, the former parent company to leading retail brands including Victoria's Secret and Bath & Body Works.

O'Connor will officially join the Company in mid-March. At that time Tom Robertson, who has served as the Company's Chief Financial Officer and Treasurer since March 2017, will formally make his transition into the newly created role of Chief Operating Officer.