SpeakEasy Cannabis Club Ltd. announced that it has completed its product menu for two of its concentrate brands scheduled for release over the next two quarters. Product Development: SpeakEasy has created a complete line of products formulated from its fresh frozen and dried cannabis material that will be launched under two separate brands scheduled to be introduced over the next two quarters. The company have studied the markets in Canada and in the US, noting that certain market trends are favorable and therefore it have created products based on both existing products in high demand and others that are not yet in this country. Formulating these products has been a multi-year project involving genetics, outdoor cultivation, acquisition and development of intellectual property in addition to the acquisition of equipment that can produce the desired products. The advantage of having low-cost input material gives SpeakEasy the ability to enter markets focusing on the lowest priced competitor as an entry price point. The Importance of Brands: Management believes that branding makes the cannabis industry more legitimate in the eyes of the consumer which, in turn, drives brand recognition. As the cannabis industry grows, and new differentiating entrants come into the market, the sure-way to survive is by building a unique brand experience within a particular niche. The company feel SpeakEasy's history and overall philosophy gives the company a unique connection to consumers by telling a story through brands which will be an important part of creating customer loyalty and brand recognition. Extract Product Portfolio: SpeakEasy has created and tested a menu of over 25 unique products that are now ready for launch. Once it receive itsamended sales licence, expected within the next 45 days, it will be able to introduce brands and products to the market. The company have established production, processing and packaging methods and anticipate entering into contracts with multiple provinces once granted its amended sales licence. Many of the products that the company is developing are not yet available to the Canadian market however once they are launched, it expects they will be priced aggressively with a view to capturing additional market share.