Speqta AB (publ) is now launching more functionality in the form of valuable insights for e-retailers. The new functionality enables e-retailers to monitor and analyze the return of advertising on product levels. The insight functionality is combining different sources of Google which opens up the possibility to identify performance in combination with product characteristics, which is usable for sales optimization and business development in e-commerce companies.

Bidbrain is a SaaS platform for e-retailers who want to optimize their sales at a given ROAS (Return On Ad Spend). Besides the optimization, another foundation is the provided transparency and the possibility to steer the advertising better. Now Bidbrain is launching increased insights where the e-retailer can follow the return on ad spend on product levels.

A combination of data sources: Combining product data from Google's Merchant Center and the performance of the ads in Google Ads, the filtering can be more advanced and useful. Each product can be viewed by performance parameters like: Impressions, Clicks, Costs for ads, ROAS and CPC-level.