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SPOTIFY TECHNOLOGY S.A.

(SPOT)
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Spotify Technology S A : How Millennials and Gen Zs Are Redefining Digital Audio

07/13/2021 | 10:05am EDT

Every year, Spotify embarks on a journey to learn more about some of our most influential listeners and creators: Gen Zs and millennials. The result is Culture Next, Spotify Advertising's annual study into the listening habits and preferences of these groups, aged 15-25 and 26-40, respectively.

This year, we learned that Gen Z and millennial creators and listeners are as obsessed with digital audio (and Spotify, of course) . . . as we are with them. And while these generations' differences have launched a million memes (middle part vs. side part, anyone?), their similarities speak volumes as they navigate a common challenge: rebuilding culture from the ground up.

Check it out:

[Link]

To create this issue of Culture Next, Spotify conducted a combination of qualitative, quantitative, and first-party data analysis. We surveyed 9,000 Gen Z and millennial respondents in April 2021 across the U.S., Canada, Mexico, Brazil, Spain, Italy, France, Germany, the U.K, India, Indonesia, Singapore, the Philippines, Japan, Australia, the U.A.E., Thailand, and Malaysia.

We also partnered with youth culture agency Archrivalto conduct Zoom focus groups featuring 40 in-depth interviews and a dozen ethnographies with more than four dozen respondents in 16 markets. We combined these with conversations with artists, podcasters, and advertising industry thought leaders, as well as with Spotify's own unique Streaming Intelligence and first-party data.

To read the report in full and dive into more findings-including recommendations for marketers looking to connect with Gen Z and millennial listeners-visit ads.spotify.com.

Disclaimer

Spotify Technology SA published this content on 13 July 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 13 July 2021 14:04:19 UTC.


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Analyst Recommendations on SPOTIFY TECHNOLOGY S.A.
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Financials
Sales 2021 9 535 M 11 200 M 11 200 M
Net income 2021 -118 M -139 M -139 M
Net cash 2021 1 830 M 2 150 M 2 150 M
P/E ratio 2021 -324x
Yield 2021 -
Capitalization 38 281 M 44 942 M 44 966 M
EV / Sales 2021 3,82x
EV / Sales 2022 3,17x
Nbr of Employees 5 584
Free-Float 70,4%
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Technical analysis trends SPOTIFY TECHNOLOGY S.A.
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TrendsBullishNeutralBearish
Income Statement Evolution
Consensus
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Mean consensus OUTPERFORM
Number of Analysts 29
Last Close Price 200,05 €
Average target price 244,54 €
Spread / Average Target 22,2%
EPS Revisions
Managers and Directors
Daniel Ek Chairman & Chief Executive Officer
Paul Aaron Vogel Chief Financial Officer
Stig Gustav Victor S÷derstr÷m Chief Research & Development Officer
Martin Lorentzon Independent Director
Cristina Stenbeck Independent Director
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