Why is it important for this brand to exist?

For far too long, people have proclaimed that they 'don't see color,' but if they don't see our Blackness then they don't really see us for who we truly are. People turn up to our music, they laugh at our jokes, and they nod at our commentary, but do they really see us? Are they just listening, or do they really hear us? Frequency forces people to see us, to feel us, and to hear us-and to me, that's important.

Earnestly, I'm hopeful that Black creators will get the bag they deserve and receive the recognition that's been long overdue for the incredibly nuanced work that they do. A simple but incredibly vital first step is listening to the creator community. Black creators want to be heard, so our team has been listening. We've been having open and brutally honest conversations with Black artists, executives, managers, and creators about how we can better support them. But ultimately, listening was our first step in creating fruitful and meaningful partnerships, and that first step was a very important one.

What's your Frequency anthem?

'My Life' by Mary J. Blige. The lyrics really explain it all.

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Spotify Technology SA published this content on 18 May 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 18 May 2021 13:55:08 UTC.