Spotify Technology S A : Meet the Team Behind Frequency, Spotify’s Celebration of Black Culture, Creativity, and Community
May 18, 2021 at 09:56 am EDT
Share
Why is it important for this brand to exist?
For far too long, people have proclaimed that they 'don't see color,' but if they don't see our Blackness then they don't really see us for who we truly are. People turn up to our music, they laugh at our jokes, and they nod at our commentary, but do they really see us? Are they just listening, or do they really hear us? Frequency forces people to see us, to feel us, and to hear us-and to me, that's important.
Earnestly, I'm hopeful that Black creators will get the bag they deserve and receive the recognition that's been long overdue for the incredibly nuanced work that they do. A simple but incredibly vital first step is listening to the creator community. Black creators want to be heard, so our team has been listening. We've been having open and brutally honest conversations with Black artists, executives, managers, and creators about how we can better support them. But ultimately, listening was our first step in creating fruitful and meaningful partnerships, and that first step was a very important one.
What's your Frequency anthem?
'My Life' by Mary J. Blige. The lyrics really explain it all.
Attachments
Original document
Permalink
Disclaimer
Spotify Technology SA published this content on 18 May 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 18 May 2021 13:55:08 UTC.
Spotify Technology SA a Luxembourg-based company, which offers digital music-streaming services. The Company enables users to discover new releases, which includes the latest singles and albums; playlists, which includes ready-made playlists put together by music fans and experts, and over millions of songs so that users can play their favorites, discover new tracks and build a personalized collection. Its users can either select Spotify Free, which includes only shuffle play or Spotify Premium, which encompasses a range of features, such as shuffle play, advertisement free, unlimited skips, listen offline, play any track and audio. The Company operates through a number of subsidiaries, including Spotify LTD and is present in over 20 countries. Its service offers a music listening experience without commercial breaks.