Deutsche Telekom , Orange, Telefónica,Telia Company and Vodafone unveil new consumer labelling to identify more sustainable mobile phones-
Eco Rating to roll out across
Europe fromJune 2021 , including phones from 12 vendors
Five of
The Eco Rating initiative has been created jointly by
A range of new consumer phones from 12 mobile phone brands will be assessed by the Eco Rating initiative, with others expected to be announced in the future. Launch partners include
Starting from
Following a detailed assessment, each mobile phone handset will be given an overall Eco Rating score out of a maximum of 100 to signal the environmental performance of the device across its entire life cycle. The Eco Rating label will also highlight five key aspects of mobile device sustainability, providing additional information about durability, repairability, recyclability, climate efficiency and resource efficiency.
The Chief Executives of the five mobile operators -
"Building a more sustainable future is our joint responsibility, so we believe the time is right to drive a harmonised, industry-wide Eco Rating Scheme that will improve transparency and help raise awareness of the environmental impact of the phones that our customers choose.
"We look forward to welcoming more manufacturers and telecoms operators to the Eco Rating initiative in the future, and we hope it will inspire the whole industry to accelerate its transition towards a more circular model for mobile phones."
The Eco Rating Methodology
Using information provided by device manufacturers, Eco Rating applies a consistent evaluation methodology equally and objectively across 19 different criteria, culminating in a single score for each device. In addition, the Eco Rating provides guidance in five key areas:
- Durability: The robustness of the device, the battery life and the guarantee period for the device and its components.
- Repairability: Covers the ease with which the device can be repaired, including mobile phone design and supporting activities that could increase the useful life of the product by improving its reparability, reusability and upgradability potential. A higher score indicates how these aspects are supported.
- Recyclability: How well the device components can be recovered and disassembled, the provided information to allow it, and how well materials can be recycled.
- Climate efficiency: The greenhouse gas emissions of the device during its whole lifecycle. The better the score here, the lower the climate impact is.
- Resource efficiency: Assesses the impact caused by the amount of scarce raw materials required by the device (e.g. gold for the manufacturing of electronic components) towards the resources' depletion; the better the score here, the lower the impact is towards the availability of materials.
The Eco Rating methodology builds on industry knowledge and best practice gathered through previous environmental labelling initiatives. It has been developed with technical support and supervision from IHOBE (a publicly-owned agency specialized in Economic Development, Sustainability and the Environment), with the participation of device suppliers, using the latest standards and guidelines from the
Notes for Editors
Eco Rating will be rolled out in the following European countries:
For more information, please contact our press office +46 771 77 58 30, visit our Newsroom or follow us on Twitter @Teliacompany.
Orange: pressoffice@orange.com
Telefónica: prensatelefonica@telefonica.com
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