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MarketScreener Homepage  >  Equities  >  Hong Kong Stock Exchange  >  Tencent Holdings Limited    700   KYG875721634

TENCENT HOLDINGS LIMITED

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Tencent's Honor of Kings reports 100 mln daily users, expands into new genres

11/01/2020 | 10:39am EST

HONG KONG, Nov 1 (Reuters) - Honor of Kings, Tencent's flagship video game, announced a record 100 million daily active users worldwide and said it was expanding into other genres and forming a tie-up with British luxury group Burberry.

The moves come as the world's most lucrative mobile game celebrates its fifth anniversary and faces a challenge from a mobile version of League of Legends, the world's most popular desktop game.

League of Legends: Wild Rift, made by Tencent's subsidiary, U.S. studio Riot Games, is currently being tested in Asia.

"We are going to expand how players can interact with the Honor of Kings world and create a multi-dimensional brand experience that drives engagement both inside the game and outside it. This could include anime, films, music and even live action series," Li Min, game director and general manager of Tencent's Timi Studios, told Reuters in an interview.

Tencent said it would launch two new untitled derivative games, expanding the Honor of Kings world from multiplayer online battle arena into two more unspecified genres.

Honor of Kings, the multi-player role-playing game allows players hack their way through battle arenas. Timi Studios said on Sunday it had also introduced an officially-licensed Bruce Lee look to the game.

Honor of Kings is the most successful game Tencent has ever made. Tencent, China's biggest video games and social media company, also saw the game as a perfect conduit to develop the now highly popular esports in China, as more and more young and affluent Chinese are willing to spend money on video games.

With close to $240 million in user spending, not including third-party Android stores, Honor of Kings was the top grossing mobile game worldwide for September 2020, according to Sensor Tower. This represented 87 percent growth from September 2019.

(Reporting by Pei Li; editing by David Evans)


© Reuters 2020
Stocks mentioned in the article
ChangeLast1st jan.
BURBERRY GROUP PLC -0.78% 1716 Delayed Quote.-4.11%
GOLDEN EAGLE RETAIL GROUP LIMITED -0.14% 7.01 End-of-day quote.-0.43%
TENCENT HOLDINGS LIMITED 2.46% 645 End-of-day quote.14.36%
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Financials
Sales 2020 481 B 74 161 M 74 161 M
Net income 2020 128 B 19 756 M 19 756 M
Net cash 2020 63 952 M 9 870 M 9 870 M
P/E ratio 2020 40,8x
Yield 2020 0,25%
Capitalization 5 133 B 792 B 792 B
EV / Sales 2020 10,5x
EV / Sales 2021 8,39x
Nbr of Employees 77 592
Free-Float 60,4%
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Mean consensus BUY
Number of Analysts 50
Average target price 576,30 CNY
Last Close Price 539,04 CNY
Spread / Highest target 31,0%
Spread / Average Target 6,91%
Spread / Lowest Target -34,5%
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Managers and Directors
NameTitle
Hua Teng Ma Executive Chairman & Chief Executive Officer
Chi Ping Lau President & Executive Director
Yu Xin Ren COO & President-Interactive Entertainment Group
Shek Hon Lo Chief Financial Officer & Senior Vice President
Chen Ye Xu Chief Information Officer
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