The OLB Group, Inc. announced that EZ Sports Technologies of Evanston, Illinois has added a new college baseball league operated by Mid America League. OLB Group's proprietary technology platform will be leveraged by all of the teams in Mid America League (MAL) starting with the up-coming season 2024. The new teams include Abilene (TX) Flying Bison, Fort Smith (AR) Marshals, Joplin (MO) Outlaws, Piney Woods (White Oak TX) Timberhogs, Sherman (TX) Shadow Cats and Texarkana (TX).

OLB will implement the technology in each home stadium prior to the start of the teams' respective season. EZ Sport Technologies continues to provide comprehensive merchant services solutions to the summer college baseball teams operated by National Sports Services (NSS). OLB's point-of-sale and data solutions enabled the fans to connect and communicate through multiple touchpoints that are safe, secure, and intuitive.

EZ Sports Technologies is using OLB technology to take advantage of the profound economic and operational efficiencies associated with digital commerce. Headquartered in New York, OLB is one of the nation's leading providers of digital commerce services for the burgeoning small- and mid-size sector. The company currently serves over 10,200 merchants across industries that include retail, restaurants, hospitality, professional services, and other sectors.

At the heart of OLB's digital commerce offering is its ShopFast platform, a cloud management portal that enables merchants to seamlessly integrate multiple business functions that occur on-site, online, and via mobile devices. Through this technology, merchants can accept and fulfill orders, process payment through both traditional and contactless interfaces, launch customized data-driven marketing campaigns, and initiate and manage loyalty programs. OLB's technology is fully secure, and adheres to all data privacy mandates.