Mediavine Becomes First Publisher to Launch Server-To-Server Integration with the Trade Desk's Openpath

Mediavine announced its integration with The Trade Desk's OpenPath via a direct server to server OpenRTB connection. This direct integration will allow buyers to have a more effective and efficient purchasing power of Mediavine's more than twenty billion brand-safe video and display impressions. The Trade Desk's OpenPath aims to remove inefficiencies that are often present in the programmatic supply chain for digital advertising, including the lack of transparency from the walled gardens.

As the first partner of The Trade Desk to connect to OpenPath through a direct server-to-server integration, Mediavine anticipates a connection with fewer browser timeouts, reduced latency, higher ad viewability and maximized monetization. This integration between The Trade Desk and Mediavine is built on Mediavine's supply side monetization technology for publishers as OpenPath is not built as a replacement for supply side platforms.