TrueCar, Inc. Announces New Partnership with Car and Driver Allowing Millions of Users to Shop for Vehicles on Car and Driver
October 26, 2023 at 09:00 am EDT
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TrueCar, Inc. has announced a new partnership with Car and Driver. The partnership began in August 2023, with TrueCar powering new and used car shopping experiences for CarandDriver.com's 15 million users. The TrueCar-powered car buying experience is currently integrated within Car and Driver's model review pages, a destination that millions of in-market shoppers visit on a monthly basis to research and discover their next vehicle.
Additionally, the companies will be working closely to expand integrations within other high-intent car buying pages throughout the site. The new partnership with Car and Driver allows TrueCar to broaden its reach and provide even more users with a smooth car shopping experience. The partnership also enables TrueCar dealers to expand the visibility to their inventory.
TrueCar, Inc. is an automotive digital marketplace that enables car buyers to connect to its network of Certified Dealers. It offers a software ecosystem on a common technology infrastructure, powered by data and analytics. Its company-branded platform is available on its TrueCar Website and mobile applications. Its network of TrueCar Certified Dealers consists primarily of new car franchises, representing all makes of cars, as well as independent dealers selling used vehicles. Key elements of its core leads-based consumer experience include Research & Discovery, New Car Build Experience, New and Used Car Inventory Search, Consumer Cohorts, Vehicle Identification Numbers (VIN) Offers, TrueCar Post Prospect Unified Vehicle Detail Page, Trade and Sell Your Car and Finance and Insurance Features. Its network of TrueCar Certified Dealers utilizes the Dealer Portal, an application that is accessible online and on mobile devices, as a sales enhancement platform.
TRUECAR, INC. 
