TrueCar, Inc. announced TrueCar Marketing Solutions, a suite of solutions backed by unsurpassed consumer data designed to help dealers engage customers outside their current reach, bringing them through the purchase process and maximizing their lifetime value. TrueCar Marketing Solutions utilizes billions of data points from high-intent car buyers on TrueCar.com and 550+ other car buying websites that the company operates across its affinity network. The company will use its first-party data and agency-level marketing expertise to help drive more highly qualified shoppers to dealers' websites, reduce their operating cost, increase margin, generate incremental sales with faster time to sale, and maximize their marketing dollars with a suite of services including: Co-branding opportunities aligning dealer brands with TrueCar and some of its top affinity partners including Fortune 500 companies.

Targeting and retargeting shoppers with relevant messages across the buying journey. Enhanced sponsored vehicle ad listings for new and used vehicles. A Rankings Recommender that gives dealers an opportunity to own new vehicle suggestions offered to shoppers.

The opportunity for dealers to highlight their store and inventory on TrueCar's homepage. Space on TrueCar's vehicle display page to promote a dealership and their direct contact information. Conquest marketing that uses TrueCar data to place relevant inventory in front of shoppers looking at similar vehicles online.

Advertising program strategy and management across channels such as email, digital platforms like Meta and Google, and even direct mail. Retention programs to help drive service appointments and encourage repeat business. With more innovation on the way, Reigersman contends there has never been a better time to become a TrueCar Certified Dealer.

For example, TrueCar Wholesale Solutions, a TrueCar owned subsidiary designed to help generate precise valuation data for consumer-to-dealer sales and remote trade ins, partnered with Turn Automotive to create a digital wholesale app that helps mitigate losses with a warranty covered by Turn.