TRUSTPILOT has appointed Adrian Blair as its new chief executive, replacing founder and CEO Peter Holten Muhlmann.

Blair will join the Copenhagenheadquartered and London-listed review company from Cera, a digital health firm where he was chief business officer.

He has held several tech executive positions, including as global COO at Just Eat where he "played a key role in the successful growth and transition of Just Eat from a lossmaking start-up to a FTSE 100 company generating over £170m of Ebitda" according to Trustpilot.

Outgoing CEO Mühlmann, who founded the company 17 years ago, will take on a brand ambassador role after stepping down in September.

Blair stressed opportunities for Trustpilot as online reviewing would only become more and more prevalent.

"There is an even more exciting opportunity ahead as trust and transparency become ever more important for businesses and consumers around the world," he commented.

Trustpilot chair Zillah Byng- Thorne praised Blair's experience "working with founder-led businesses through to helping lead Just Eat into the FTSE 100".

Trustpilot's share price was down around one per cent on the news yesterday.

(c) 2023 City A.M., source Newspaper