Upstart announced that Kia used Upstart Auto Retail Build & Price Reservations as the exclusive reservation and deposit system for the launch of the new Kia EV9 SUV in the United States. The feature was available to all Kia dealers across the U.S. In addition to reserving and placing a deposit on an EV9 directly from a dealer?s website, Upstart Build & Price Reservations allowed customers to choose the trim, colors, and optional packages they wanted included with their vehicle. For Kia dealers, Build & Price Reservations made it easy to track demand for the EV9 and provided the information they needed to better understand and serve their customers.

Build & Price Reservations is part of the Upstart Auto Retail suite of digital products for dealer websites and showrooms, which enables a seamless online to in-store consumer shopping journey. Kia dealers with the full Upstart Auto Retail solution can provide an end-to-end car-buying experience for the EV9, from online reservation through to vehicle pickup, including financing.