Volvo Car Group announced that Gretchen Saegh-Fleming joins Volvo Cars to head up global marketing team as of 3 July. She will be responsible for contributing to growth journey and deepening the emotional connection Volvo Cars has with consumers. She will also play a key role in supporting move to increasing online business and direct consumer relations.

Most recently, Gretchen was chief commercial officer at connected fitness company Hydrow. Prior to that, she spent eight years holding several executive roles at L'Oreal, where she most recently led its US marketing function. There, she helped L'Oreal to grow through new marketing models, accelerating digital innovation and building strategic partnerships across a portfolio of more than 30 iconic brands.

Earlier in her career, Gretchen demonstrated business growth and profit improvement at companies like General Electric and web startups. She's an award-winning marketing leader and e-commerce acceleration expert, and a strong advocate for diversity inclusion. Gretchen will be based at US headquarters in Mahwah, New Jersey.

She will report directly to Bjorn Annwall and be part of Group Management Team (GMT).