Android game developers will as of be able to reach millions of new users as Flexion added Xiaomi's official proprietary app store, GetApps, to its suite of alternative marketplaces. Flexion's strategy is to grow the distribution channels it offers developers, so they are no longer reliant on just limited choices. The partnership with Xiaomi is a logical next step in Flexion's strategy.

Xiaomi is one of the world's leading smartphone companies. According to Canalys, the company's market share in terms of smartphone shipments ranked No. 3 globally in the first quarter of 2023.

In March 2023, Monthly Active Users of MIUI reached approximately 595 million globally. GetApps already connects developers with millions of users and continues to grow, seeing notable successes in the most lucrative regions. Xiaomi'sInternational Internet Business Department announced its "Go Global" strategy for the year of 2023 at Mobile World Congress (MWC) in Barcelona, which also marked the expansion of GetApps towards more markets worldwide.

The time has never been better for developers to think about a multiple store approach. Earning revenue from a single app store with traditional user acquisition is becoming more difficult, as privacy and competition concerns start to bite. The European Union's Digital Marketing Act (DMA), for example, will force tech giants to allow alternative app stores into their ecosystems. A game that is on multiple app distribution platforms will get more exposure no matter what market users prefer.