Xiaomi : 2021 Q3 Results Presentation

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Q3 2021 Key Highlights

Leading Smartphone

Robust Financial Performance

Market Position2

Revenue		Adjusted Net Profit1		#3		#4
78.1 billion		5.2 billion
		Global		Mainland China
RMB		RMB		Market Share		Market Share
8.2% YoY		25.4% YoY

Growing User BaseLeading AIoT Platform

485.9 million		127.3 million		400.1 million		8.0 million
Global MIUI MAU3		Mainland China MIUI MAU3		AIoT Connected Devices4		Users with 5 or More
32.0% YoY		16.4% YoY		33.1% YoY		Connected Devices4
						42.8% YoY

1. Defined as profit for the period, as adjusted by adding back (i) share-based compensation, (ii) net fair value changes on investments, (iii) amortization of intangible assets resulting from acquisitions, (iv) changes of value of financial liabilities to fund investors, and (v) income tax effects of non-IFRS adjustments
2. According to Canalys, by shipments in 3Q 2021

3 In September 2021	3

4 As of September 30, 2021, excluding smartphones, laptops and tablets

Growing Revenue and Adjusted Net Profit

In Q3 2021

Total revenue was RMB78.1 billion, up 8.2% YoY

Adjusted net profit1 was RMB5.2 billion, up 25.4% YoY

Revenue	Adjusted Net Profit1
RMB Billions	RMB Billions

8.2%
	78.1
72.2		25.4%
5.8	7.3
18.1	20.9		5.2
		4.1
47.6	47.8
Q3 2020	Q3 2021	Q3 2020	Q3 2021

Smartphones		IoT and lifestyle products
Internet services		Others

1 Defined as profit for the period, as adjusted by adding back (i) share-based compensation, (ii) net fair value changes on investments, (iii) amortization of intangible assets resulting from acquisitions, (iv)

changes of value of financial liabilities to fund investors, and (v) income tax effects of non-IFRS adjustments

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Successfully Attracting New Smartphone Users

Percentage of New Users Since Product Launch1

Mainland China MIUI MAU Millions

Xiaomi MIX FOLD	Xiaomi 11 Ultra	Xiaomi 11 Pro
RMB10,000+	RMB6,000 - 10,000	RMB5,000 - 6,000
70%+	60%+	60%+

Xiaomi MIX 4	Xiaomi 11	Xiaomi Civi
RMB5,000 - 6,000	RMB4,000 - 5,000	RMB2,000 - 3,000
50%+	60%+	60%+

14.7%

111.0

127.3

Q4 2020

Q3 2021

1 As of October 31, 2021; new user is defined as first-time Xiaomi user or returning user who switches back to Xiaomi smartphone products after using other smartphone products for longer than 30 days, based

on internal data since June 1, 2018

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