Back to the Roots announced a Spring season expansion with Target, marking a milestone ninth year of a partnership that has evolved from a single product to a comprehensive, end-to-end organic gardening destination. Target is offering its guests a streamlined, one-brand organic gardening journey across 1,800 stores and on Target.com, making it accessible and affordable to all families. Families can now grow with Back to the Roots from start to finish?beginning with the over 80 varieties of organic heirloom seeds (including Regenerative Organic Certified seeds) and continuing through to organic soils, plant foods, and specialized seed-starting tools.
Back to the Roots is also connecting the dots between where food is bought and where it is grown. As Target?s exclusive organic seed brand, Back to the Roots leads the seasonal aisle and also features a secondary sidecap location in the Grocery department. The Back to the Roots Spring 2026 program showcases Target?s enthusiasm in reaching the next generation gardener with organic offerings, featuring an expanded lineup at Target which now includes over 15 Back to the Roots organic soils and soil amendments, 80+ Back to the Roots organic heirloom seed varieties, a wide array of Back to the Roots seed-starting trays and pots, and the brand?s signature fun grow kits.
The 2026 season also highlights a commitment to soil health, offering gardeners the amendments needed to regenerate their soils for high-yielding, nutrient-dense home harvests. Nationwide Endcap Presence: High-visibility Back to the Roots front endcaps in over 1,800 stores, showcasing premium organic soils and plant foods. Exclusive Organic Seed Portfolio: Over 80 varieties of 100% organic heirloom seeds, including the debut of Regenerative Organic Certified varieties in select stores.
Category Expansion: Entry into the Soil Health category with new Back to the Roots products, including Worm Castings, Blood Meal, Bone Meal, and Vermiculite.
