Commercial momentum is driven by audience growth and improved monetization of the platform. Pinterest now has 631 million monthly active users worldwide, up 11% y-o-y, while average revenue per user rose by 6% to $1.61. Revenue (+18%) grew across all regions, with particularly strong growth in Europe (+27%) and the Rest of World (+59%), where monetization potential remains significant.

This release comes amid a relatively favorable environment for digital advertising, just days after solid results from Meta. The owner of Facebook, Instagram, and WhatsApp reported quarterly revenue of $56.3bn, up 33%, including $55bn in advertising revenue, showing  that major advertisers continue to invest in platforms capable of improving targeting and conversion through artificial intelligence.

In his comments, CEO Bill Ready emphasized Pinterest's ability to transform inspiration into concrete action, while highlighting efforts undertaken to better convert user engagement into advertising revenue. This strategy notably relies on artificial intelligence and Performance+ campaigns, which now represent about 30% of lower-funnel advertising revenue.

Despite this well-received publication, Pinterest recorded a net loss of $73.6m, weighed on by restructuring charges related to the plan announced in January, which involves cutting nearly 15% of the workforce and reducing office space to reallocate more resources towards AI. For Q2, the group is targeting revenue between $1.133bn and $1.153bn, above current market expectations.